What we’ll cover:
- How a CDP powers personalization in terms of product discovery and content management
- Why personalization is the key to delivering connected commerce experiences
- The reason so many modern companies fail with e-commerce personalization
Sonia Fife, Managing Director, Global CPG Industry Solutions, Google Cloud
Sonia Fife is a leader of Google Cloud’s Industry strategy, go-to-market and external engagement for CPG/ FMCG. She is passionate about the transformative impact of data and technology in consumer goods and partnering with customers on the biggest opportunities to create business value, beginning with the consumer and extending across the entire value chain. Prior to joining Google, Sonia worked extensively in the CPG Industry. At Procter & Gamble she worked for over 25 years in roles across Global Brand Management and Regional Business Unit leadership. Most recently at P&G, Sonia held roles as SVP and General Manager in North America and Asia. Prior to this, Sonia worked extensively in innovation and marketing across multiple categories. Sonia serves on the boards of Sproxil, Big Sister of Greater Boston and Reading Owls International.
Brian Walker, Chief Strategy Office, Bloomreach
Brian Walker is a veteran commerce strategy and marketing leader focused on the transformation of digital customer engagement and commerce. He has held a wide range of roles across the commerce landscape – from practitioner to analyst to consultant to software strategy and marketing leader – giving him a unique view on the evolving capabilities and approaches necessary for businesses to thrive as digital channels have evolved to become the primary driver for business growth.
Marc Ostryniec, Chief Sales Officer, BigCommerce
Marc Ostryniec is the Chief Sales Officer at BigCommerce, where he leads the company’s global sales and go-to-market across offices in Austin, London, and Sydney. A technology sales veteran of 20 years, he has held a number of executive roles over the course of his career driving significant growth and execution within the Retail, Financial Services, and Manufacturing industries. Prior to BigCommerce, Marc was with Experian leading sales for their partner solutions business, built Bazaarvoice into a powerful network for manufacturers and retailers, and led solutions sales for Tata Consultancy Services for their core banking and payments solutions in Western Europe and North America. Marc enjoys mentoring and providing advisory services to aspiring entrepreneurs with Techstars in Austin. Outside of his professional life you can find Marc obsessively cycling, learning to lose gracefully to his wife and son on the basketball court, or mining cryptocurrency with his daughter in her air-conditioned playhouse.
Tom Duggan, VP of Business Development, Digital Commerce 360
As Vice President, Tom leads the DC 360 sales and business development team working with our technology partners on sponsorship and custom research projects that incorporate our media products to deliver integrated marketing and research programs. Tom has been the Vice President with Digital Commerce 360, publisher of Internet Retailer, since 2013 and was on the original team that launched Internet Retailer in 1999. Tom has 25+ years experience in media focused on ecommerce and technology trends.