According to recent Salesforce research, 50% of consumers say they’re likely to switch brands if a company doesn’t anticipate their needs. But personalization isn’t just crucial from a consumer experience perspective; it’s also a powerful driver of revenue. The good news is that personalization is more achievable than ever.
Join our digital roundtable discussion for a comprehensive look at the key personalization trends and benchmarks from 2017, and leave with clear takeaways on how to personalize your site to drive conversion. Attendees will also hear from Ian Marquis, Ecommerce Manager at Stonewall Kitchen, as he shares how his five-person team leveraged artificial intelligence to create a seamless 1-to-1 personalized digital experience that’s resulted in soaring conversion and add-to-cart rates — all without the help of data scientists.
Katie Evans, Chief Technology Editor, Internet Retailer
Ian Marquis, Ecommerce Manager, Stonewall Kitchen
Heike Young, Manager, Industry Strategy & Insights, Salesforce Commerce Cloud
Ross Guthrie, CSG Industry Principal, Salesforce Commerce Cloud
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The B2B Next Webinar Series
In preparation for the September conference, these webinars are designed to give today’s B2B e-commerce executive insights into the major challenges affecting the industry in 2018 and beyond.