About

Part of our 360 eCommerce Chat Series

B2B online buyers want to be able to shop online from sellers with ease just as much as individual consumers do. But selling building equipment to universities and property management companies utilizing procurement systems to purchase is vastly different than selling nuts and bolts to retail shoppers. In this growing digital world, B2B distributors & manufacturers must recognize the various personas of customers and understand how to proactively provide an easy path for customers to purchase.

In this comprehensive digital chat, PunchOut2Go, the editors of Digital Commerce 360 B2B along with Southern Glazer’s Wine & Spirits will discuss how to build out proactive strategies embracing the eProcurement persona of customers, offer the right technology, shopping experience and share best practices in order to guide B2B buyers to you and your products.

 

Sponsored by:

Punchout2Go Logo

 

PANELISTS

Mark Brohan, Vice President and Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Adrienne Hartman, SR. Director, Ecommerce & Campaign Sales, J. J. Keller & Associates

A passionate marketing technologist with more than 20 years of experience in growing and building teams to achieve business results, at J. J. Keller, Adrienne Hartman leads the team responsible for digital marketing, ecommerce platform, creative, content, UX, support and direct sales. Previously, Adrienne held ecommerce leadership and IT developer positions at Lands’ End, Mason Companies and Metavante.

Carlos Vigil, VP of Digital Transformation, Southern Glazer's Wine & Spirits

Carlos Vigil, VP, Digital Transformation at Southern Glazer’s Wine & Spirits, has been leading the company’s digital transformation for several years across sales, service, and ecommerce. He is a seasoned commercial executive with a strategic focus and a broad range of practical experience from key enterprise accounts to inside sales. Prior to working at Southern Glazer’s, Carlos was a consultant for McKinsey & Co., working with Fortune 100 companies, focusing on B2B and B2C sales and marketing growth strategy across multiple industry verticals. Before McKinsey, Carlos worked as a commercial attorney focusing on complex corporate, finance, and real estate transactions.

Brady Behrman, CEO, PunchOut2Go

Brady Behrman is the CEO and founding partner of PunchOut2Go. As an entrepreneur with experience and proven track record in building technology businesses that focus on client success innovation, Brady and his team help organizations of all sizes around the globe adapt to the ever-evolving, complex B2B Commerce & eProcurement technologies.

More Webinars from the Sponsor

Why the future of e-procurement is happening now

In this comprehensive digital chat, PunchOut2Go, the editors of Digital Commerce 360 B2B, industry analysts and a practitioner will delve in-depth on the challenges B2B companies face implementing or growing the e-procurement business channel, detail the return on investment when e-procurement is done right, and learn from companies offering punchout and B2B sales order automation capabilities on how to solve problems and accelerate business results.

Register for the Replay

Upcoming Webinar

Elements to a Successful Ecommerce Data Strategy

conDati COO and co-founder Linh Ho will she share her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.

Upcoming Webinar

Elements to a Successful Ecommerce Data Strategy

Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.