By some estimates, half the world’s population was subject to some form of stay-at-home order in early April. Online retailers experienced a surge of visitors, and not just from domestic customers. The coronavirus pandemic underscored the reality of the global, interconnected economy. It makes sense for e-retailers to reach out to consumers everywhere—but it’s not easy. Expanding cross-border provides an opportunity to generate revenue, but it can also be frustrating, thanks to a maze of tariffs and other taxes, along with complex customs regulations.

In this webinar, we’ll explore the challenges and opportunities of cross-border ecommerce. We’ll hear from a retailer about how they overcame the obstacles and found new customers selling abroad.



Sponsored by:





James Melton, Research Analyst, Digital Commerce 360

James Melton is a research analyst at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. James has a B.A. in journalism from Wayne State University.

Raitis Purins, Head of Marketing, Printful

Raitis Purins is the Head of Marketing at Printful, one of the market’s leading print-on-demand/ drop-shipping business with more than 800 employees, and five fulfillment centers in North Carolina, California, Mexico, and Latvia. Raitis joined the team 3 years ago and has since then led the winning marketing strategy and execution and scaled the marketing team from 5 to 40 people. He is responsible for content marketing, SEO, PPC, CRO and affiliate marketing.

Craig Reed, SVP Global Trade, Avalara

James Risley, Research Analyst, Digital Commerce 360

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What next? Creating a cross-border strategy to thrive in the new normal

Online shopping has become one of the most popular activities in the world. Ecommerce is growing faster than ever before. Shoppers are searching online for goods and brands they can’t get in their own country. According to a report from Forrester, 20% of global ecommerce sales will be made up of cross-border purchases by 2022. To succeed in this borderless world of ecommerce, it’s important to have a strategy in place to ensure international customers have a frictionless and transparent experience.

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