By some estimates, half the world’s population was subject to some form of stay-at-home order in early April. Online retailers experienced a surge of visitors, and not just from domestic customers. The coronavirus pandemic underscored the reality of the global, interconnected economy. It makes sense for e-retailers to reach out to consumers everywhere—but it’s not easy. Expanding cross-border provides an opportunity to generate revenue, but it can also be frustrating, thanks to a maze of tariffs and other taxes, along with complex customs regulations.
In this webinar, we’ll explore the challenges and opportunities of cross-border ecommerce. We’ll hear from a retailer about how they overcame the obstacles and found new customers selling abroad.
James Melton, Research Analyst, Digital Commerce 360
James Melton is a research analyst at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. James has a B.A. in journalism from Wayne State University.
Raitis Purins, Head of Marketing, Printful
Raitis Purins is the Head of Marketing at Printful, one of the market’s leading print-on-demand/ drop-shipping business with more than 800 employees, and five fulfillment centers in North Carolina, California, Mexico, and Latvia. Raitis joined the team 3 years ago and has since then led the winning marketing strategy and execution and scaled the marketing team from 5 to 40 people. He is responsible for content marketing, SEO, PPC, CRO and affiliate marketing.
Craig Reed, SVP Global Trade, Avalara
James Risley, Research Analyst, Digital Commerce 360
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