Every year consumers are doing more of their holiday shopping online. That was especially true in 2020, as the pandemic helped lead to an estimated 45.2% in U.S. ecommerce sales in November and December compared to 2019. Furthermore, ecommerce penetration in the final two months of 2020 jumped to 25.7% from 19.2% in 2019, more than four times greater than the average increase in penetration for the previous 5 years.

Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Ryan Fritzky, Co-Founder and Chief Marketer of Bean Box for a discussion on the importance of marketing data in the busiest quarter for ecommerce businesses.

You’ll learn:

  • What buying behaviors in Q4 2021 will be different from Q4 2020
  • How online retailers can be agile in their approach to campaign content and timing
  • How ecommerce businesses can properly utilize marketing data to better identify their core customers, increase conversion rates, improve profitability, and drive CLV.


Sponsored by:



Ryan Fritzky, Co-Founder and Chief Marketer, Bean Box

Ryan Fritzky is the Co-Founder and Chief Marketer for Bean Box, a leading direct-to-consumer brand for specialty coffee at home. He focuses on subscriber growth, customer lifecycle, and evolving Bean Box’s products and technology platform. Bean Box is part of the Inc. 5000 fastest-growing companies in America and was recently featured on The Today Show. Prior to founding Bean Box, he was a product lead in the mobile consumer and ad-tech space. Fritzky earned his bachelor’s degree in finance from the University of Washington Foster School of Business

Jeremy Wagner, Director of Ecommerce, GiftsForYouNow

Jeremy Wagner is the Director of Ecommerce at GiftsForYouNow.com, a retailer of personalized goods. His experience in digital spans numerous industries and roles, with an approach that harnesses data and technology to enhance web experiences, both on-site and off-site, and drive more effective marketing results.

Jon Love, Research Analyst, Digital Commerce 360

Jon Love is a research analyst at Digital Commerce 360, helping to gather and publish data for DC360’s research databases, analysis reports, and custom research projects. His main task is uploading DC360’s web-based database products such as the Top 500, which ranks the largest online retailers in North America by web sales. He joined Digital Commerce 360 (formerly Internet Retailer) in 2008.

Heath Podvesker, General Manager, US, Adverity

Heath Podvesker is general manager, US at Adverity. Heath has over 20 years of experience helping brands in marketing analytics and business operations. Prior to joining Adverity, Heath was the CRO of Ekimetrics, a senior executive at MarketShare, part of the technology practice at Deloitte, and held multiple roles at large agencies.

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