Gartner estimates that by 2025, 80% of B2B sales interactions will occur digitally. In an increasingly crowded B2B eCommerce space, leading organizations are exploring ways to remain competitive and grow revenue from digital channels. One key strategy is accomodating sophisticated buyer requirements for an integrated purchasing experience. This session explores a study commissioned by TradeCentric on the key metrics used to evaluate and measure the business impact of B2B connected commerce solutions.

Reasons to attend:

  • Gain exclusive insight from an independent ROI research expert as well as actionable steps to growing revenue and improving operational efficiency
  • Learn a data-driven value framework for evaluating the potential impact of a fully integrated connected commerce strategy
  • Discover the top 6 key performance indicators when creating your own value assessment


Sponsored by:


Jami Axelrod

Tom Roberts

Mark Brohan

Register for the Replay