The B2B ecommerce market is massive. Last year about $1.3 trillion in sales was transacted on B2B sites. But big numbers begin and end with just one digital buyer. And these days, individual customers demand—and expect to receive—nothing but excellence from B2B sellers. Digital business buyers want a fast and personal purchasing experience. Many B2B organizations find bringing their buyers purchasing experience online difficult due to the complexities of their business. These buyers also want B2B eCommerce sites to offer plenty of of digital experiences and features to make complex purchasing easy, intuitive and personalized.

In this eCommerce chat, top industry analysts, B2B sellers that know the ins (and outs) of successfully selling online and digital commerce experts from Ultra Commerce, will teach attendees how to build and grow a successful B2B ecommerce business strategy and technology solution that will exceed user expectations and turn one-time buyers into long-term digital customers.


Sponsored By:



Klaus Werner, Senior Vice President and Chief Marketing Officer, Systemax

Klaus is Senior Vice President and Chief Marketing Officer at Systemax [NYSE:SYX], a value-added distributor of industrial products in North America.  Systemax goes to market through branded e-commerce websites and relationship marketers, and its primary brand is Global Industrial. Prior to joining Systemax, Klaus worked in various senior executive roles in marketing, e-commerce, technology, data and enterprise analytics. During his career he has held leadership positions with HD Supply, Alex Lee, Rosetta, Lowe’s and Bellsouth.

Justin Racine, Senior Commerce Consultant, Perficient

Justin Racine serves as Senior Commerce Consultant at Perficient, a global digital consulting firm serving enterprise clients throughout North America. At Perficient, Justin helps clients achieve their business goals through commerce-enabled technologies. Justin has spoken at more than 15 global conferences within the last six years on ecommerce and branding strategy and has more than 12 years of experience in ecommerce, customer-focused experiences, and branding strategy. In addition, Justin has been published twice for his thought leadership on branding and marketing in Henry Stewarts Journal of Brand Strategy and is a frequent contributor to many leading Industry publications.

David Crow, Chief Customer Officer, Ultra Commerce

Having held Sr. Leadership roles at companies such as Sterling Commerce, IBM, Magento and Adobe, and helping leading B2B organizations such as GM, GE, and Best Buy with growing digital commerce capabilities, David Crow the Chief Customer Officer at Ultra Commerce brings over 25 years of experience to the table. David takes a practitioners approach to helping customers maximize the their revenues by providing their customers the best online experiences.

Mark Brohan, Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

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