With online marketplaces now accounting for over 50% of global ecommerce purchases(1), the power of the marketplace model has become apparent. Platforming your business with a marketplace is a powerful way to evolve beyond traditional ecommerce, creating a scalable and profitable model while seizing a new type of leadership position within your industry.

McFadyen Digital has been innovating using the marketplace model for over 15 years with our customers experiencing marketplace success in the retail, grocery, and B2B ecommerce segments. We’re proud to announce the launch of our new book, Marketplace Best Practices, a how-to reference guide empowering businesses to strategize, build, launch, and scale their own marketplaces.

Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.

All attendees of this even will receive a free copy of the book.

(1) Statista (December 2020)

Sponsored by:



Fareeha Ali, Research & Editorial Director, Digital Commerce 360

Fareeha Ali oversees the research and editorial departments at Digital Commerce 360. She is also senior analyst of online marketplaces. She leads the data team, which tracks and analyzes thousands of online retail sites worldwide. She also leads the content team, which publishes news articles, in-depth strategic analysis and reports covering ecommerce trends.

Rachel Goldband, Head of Thoughtfull, Indigo

Rachel  is the Head of Thoughtfull, which is division of Indigo. She leads the team as this marketplace expands Indigo’s digital gifting, experiences and subscriptions. Rachel joined Indigo after many years of experience in retail, technology and consumer experience in some of Canada’s largest and most innovative companies; and found a home in this fast-paced and dynamic team to continue to advance the digital experience and strengthen the customer experience. Rachel’s favourite products on Thoughtfull include the Rose and Bubbles Wine Subscription from Megalomaniac and the Sushi Making Workshop from Sushi Making For The Soul.

Tom McFadyen, President & CEO, McFadyen Digital

Over the past 20+ years, Tom McFadyen has overseen hundreds of eCommerce & marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue.  After starting McFadyen Digital three decades ago, he grew it to several hundred employees operating globally across the US, Brazil, and India.  McFadyen Digital is currently a leading advisor and implementer of award-winning digital marketplaces.  Tom is also a board member or committee leader in NRF, YPO & EO.

Register for the Replay