Many online retailers believe they face an unhappy trade-off: Stopping fraud means requiring all customers to jump through authentication hoops that undermine the customer experience. But it doesn’t have to be that way.

By combining online, offline, and device-based data, retailers can identify most legitimate customers and transactions behind the scenes, in real-time, with a high degree of certainty. Retailers can welcome those consumers when they shop or contact customer service, instead of interrogating them. In this webinar, you’ll learn how it’s done, as identity experts explain how most shoppers can be confidently authenticated, leaving fraud teams to focus on the small percentage that raise red flags.

In addition, long-time ecommerce expert Lauren Freedman will discuss the results of an exclusive survey about how consumers feel about online retailers’ authentication techniques. She will also present best practices that allow e-retailers to keep shoppers happy even as they take the necessary steps to minimize fraud.



Don Davis, Editor-at-Large, Internet Retailer

Don Davis is editor at large at Internet Retailer, where he’s worked since 2007. From 2007 through 2017 he was editor in chief of Vertical Web Media, overseeing the content of such publications as Internet Retailer magazine and the IRNewsLink and B2BecNews newsletters. He has spoken on various aspects of ecommerce at conferences across North America and in Europe, Asia and Latin America. Before joining Internet Retailer, he was group editor in the payments group of SourceMedia. He also has held reporting and editing positions at Manufacturing Systems magazine, The Associated Press and The Springfield Union daily newspaper in Springfield, Mass. He is a magna cum laude graduate of Yale with a degree in political science and economics.

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

Bob McKay, VP & GM of Risk Solutions Division, Neustar

Bob McKay serves as the VP & GM of Neustar’s Risk Solutions division with responsibility for leading a cross-functional team of Product, Technology, Marketing, Sales, and Business Development team members, developing a differentiated product strategy with defined product roadmaps & business plans, as well as a clearly articulated Unique Selling Proposition (USP) as we drive the plan to execution.

Neustar is the leading identity resolution and analytics company serving over 11,000 clients globally in financial services, insurance, healthcare, retail, e-commerce, fintech, telecommunications, utilities and variety of other sectors.

Prior to joining Neustar, Bob spent twenty years within information services business units of Reed Elsevier and Thomson Reuters delivering solutions to address financial crime, while driving operational efficiencies within the financial services sector.

Craig Pentz, Vice President, Risk Solutions, Neustar

Craig Pentz currently serves as Vice President of Sales at Neustar, responsible for the company’s fraud, risk and compliance business.  He has held multiple leadership roles during his tenure at Neustar, and brings 20+ years of experience in the application of consumer data and analytics to help business partners of Fortune 1000 enterprises detect fraud, mitigate risk, tackle complex compliance challenges in improve the efficacy of marketing spend.  Prior to Neustar, Mr. Pentz played a significant role in the development of TARGUS Information Corporation’s information services business which culminated in its $650MM acquisition by Neustar in November of 2011.   He is a 1995 graduate of the Pennsylvania State University.


Upcoming Webinar

Retailer Restart

The coronavirus has quickly and completely disrupted the operations of e-retailers, manufacturers, wholesalers and suppliers.

Upcoming Webinar

Delivering the Goods

Join our first 360 Ecommerce Chat and have your questions answered by our expert panel.