Conversion has never been more top-of-mind for retailers. With many consumers stuck at home because of the coronavirus pandemic, they are turning online to shop.
But many consumers are just browsing—not purchasing. Which means, online retailers need to present products that are compelling to those shoppers. Retailers need to guide shoppers to the right product and fast. If a shopper is already on a retailer’s site, she is interested in that brand and its products. She will abandon her web session if she is unable to find the right product.
In order to convert those online shoppers and searchers into customers, online retailers need to understand what shoppers are looking for and provide them with the best-fitting product based on their individual needs. This can be especially challenging for retailers with large product catalogues or ones with only slight variations in products. How a retailer goes about matching products and shoppers, however, varies. Some solutions retailers use include an easy product comparison feature, allowing shoppers to search using a picture, conversational search, or live chat.
This webinar will showcase the most effective solutions retailers and brands should be leveraging to match a shopper to the right product and results. Plus, what changes in consumer shopping behavior Digital Commerce 360 has noticed since the start of the pandemic.
Boaz Ariely, VP Performance Marketing, IL MAKIAGE
Boaz joined IL MAKIAGE in 2018 to lead all digital and offline performance marketing efforts for ILMAKIAGE.com, after spending the previous 7 years as a VP Marketing at GlassesUSA.com – the leading online retailer for prescription eyewear in the US.
Boaz brings extensive hands-on experience in customer acquisition and retention strategies via a wide variety of media channels like Paid Social, SEM, Native Advertising, Display, Email Marketing, Linear TV, as well as direct partnerships with media publishers and influencers. This is coupled with in-depth knowledge of web traffic & behavior analysis as well as attribution models to tackle budget management across multiple channels.
Boaz holds a B.Sc. in Computer Science from IDC, Hertzelia, Israel.
Sarah Assous, CMO, Zoovu
Sarah Assous is the CMO of Zoovu, an AI conversational search platform that helps thousands of brands and retailers narrow down search to guide consumers to the perfect product. Sarah has been in marketing for over 10 years, with a strong focus on product marketing and digital marketing for enterprise SaaS companies. She’s passionate about innovations that help companies grow while delivering real value to today’s connected and discerning consumers.
April Berthene, Managing Editor, Digital Commerce 360
April Berthene is the managing editor at Digital Commerce 360. April oversees all editorial content for Digital Commerce 360 Retail including daily news, strategic articles and executive reports. April joined Digital Commerce 360 in 2014, covering mobile commerce for Internet Retailer Magazine. She earned her journalism stripes covering local news as the editor of The Winnetka Current newspaper on Chicago’s North Shore. April earned her bachelor’s of science in news-editorial journalism with a minor in business at the University of Illinois.
Stephanie Crets, Research Analyst, Digital Commerce 360
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