GIVEAWAY: All attendees will be entered to win one of three $100 Amazon gift cards and a copy of the 2022 How to Improve Conversion Rates Report ($399 value)
Online retailers can increase sales and win customer loyalty by making it quick and easy to complete a transaction. But they also don’t want to make it easy for criminals to commit fraud. There’s a balancing act between good customer experience and robust fraud prevention. Retailers can minimize hassles for legitimate consumers while preventing fraud by layering in tools for authenticating and evaluating the risk of each transaction.
In this panel discussion industry experts will explain how ecommerce retailers, looking to elevate their operational maturity, can succeed with both goals as they prepare for the busy holiday season.
During this live discussion you will learn about:
- The latest trends making it harder to reduce friction while combating fraud
- The latest strategies from experienced thought leaders
- The tools to consider to help authenticate good customers when evaluating fraud risk
- How working with Ekata, a Mastercard company can help you