About

Part of our 360 eCommerce Chat Series

Many online shoppers today are fickle. They have tons of ecommerce sites to choose from with more options added to the ecommerce buffet each day. That makes gaining repeat customers a major hurdle for many online retailers today. Getting a consumer to buy once is tough enough but getting that shopper to repeatedly come back and spend is an even bigger challenge.

Many retailers are finding that a key to gaining repeat customers is to personalize their online shopping experience by leveraging first-party data. Retailers that employ data to understand what their customers want and the marketing messages that resonate with them have found great success in retaining customers for the long haul.

Join us for a roundtable discussion with customer engagement platform vendor Emarsys and several retailers as we discuss the ways first-party data can help personalize the shopping journey and retain customers. We’ll also go over the pain points around multichannel and omnichannel campaigns, marketing to mobile and social shoppers and making marketing in general more personal to shoppers’ wants and needs.

SPEAKERS

Tabitha Cassidy, Content Manager and Research Analyst, Digital Commerce 360

MODERATOR

Tabitha Lynn Cassidy is the content manager and research analyst with Digital Commerce 360. She covers a variety of topics for online publication related to marketing, advertising and various data trends, while also working with the research team to ensure accurate data analysis. In addition to these responsibilities, Tabitha manages the research report process. Tabitha holds a PhD in Communication Studies from Wayne State University.

Alex Timlin, SVP Retail, Emarsys

PANELIST

Alex, a veteran of over 8 years at Emarsys is dedicated to ensuring the success of E-commerce and Retail businesses. He is a long-time member of the Direct Marketing Association’s Customer Engagement Council, along with being a member of the Marketing Intelligence Hub and a regular industry speaker. Alex is always happy to engage with clients and like-minded professionals on the challenges and opportunities within the Marketing, Customer Success and SaaS technology spaces.

More Webinars from the Sponsor

Webinars

unPredictions 2021: Embracing earned data strategy, permission-marketing & omnichannel loyalty

Presented by Emarsys
Upcoming: ET

Join Alex Timlin, SVP Retail at Emarsys, as he takes you through the must-act-ons for 2021:

  • The changing customer data landscape and the pending cookieless world
  • Earned data strategy: first-party data & permission-led marketing
  • Loyalty as integral to experience: beyond points & prizes programmes
  • Driving omnichannel marketing and individualization
  • Scaling personalization through first party data, AI & automation
  • Evolve success marketing from acquisition to repeat purchase and customer lifecycle

Also join Tabitha Cassidy, content manager and research analyst with Digital Commerce 360, as she explores data-insights leading marketing into tomorrow:

  • Using data to market towards customer acquisition vs. retention, and how to target with the right promotional material
  • Understanding the importance of knowing your marketing funnel, and which channel yields the most clicks
  • AI-led marketing and the way retailers are figuring out purchase intent
  • Examples of successful retailer marketing strategies, and how they’re using data to drive success
View Details

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Elements to a Successful Ecommerce Data Strategy

conDati COO and co-founder Linh Ho will she share her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.

Upcoming Webinar

Elements to a Successful Ecommerce Data Strategy

Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.