About
Part of our 360 eCommerce Chat Series
Many online shoppers today are fickle. They have tons of ecommerce sites to choose from with more options added to the ecommerce buffet each day. That makes gaining repeat customers a major hurdle for many online retailers today. Getting a consumer to buy once is tough enough but getting that shopper to repeatedly come back and spend is an even bigger challenge.
Many retailers are finding that a key to gaining repeat customers is to personalize their online shopping experience by leveraging first-party data. Retailers that employ data to understand what their customers want and the marketing messages that resonate with them have found great success in retaining customers for the long haul.
Join us for a roundtable discussion with customer engagement platform vendor Emarsys and several retailers as we discuss the ways first-party data can help personalize the shopping journey and retain customers. We’ll also go over the pain points around multichannel and omnichannel campaigns, marketing to mobile and social shoppers and making marketing in general more personal to shoppers’ wants and needs.

SPEAKERS

Tabitha Cassidy, Content Manager and Research Analyst, Digital Commerce 360
Tabitha Lynn Cassidy is the content manager and research analyst with Digital Commerce 360. She covers a variety of topics for online publication related to marketing, advertising and various data trends, while also working with the research team to ensure accurate data analysis. In addition to these responsibilities, Tabitha manages the research report process. Tabitha holds a PhD in Communication Studies from Wayne State University.

Alex Timlin, SVP Retail, Emarsys
Alex, a veteran of over 8 years at Emarsys is dedicated to ensuring the success of E-commerce and Retail businesses. He is a long-time member of the Direct Marketing Association’s Customer Engagement Council, along with being a member of the Marketing Intelligence Hub and a regular industry speaker. Alex is always happy to engage with clients and like-minded professionals on the challenges and opportunities within the Marketing, Customer Success and SaaS technology spaces.
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