We’ll start with the facts: The Digital Commerce 360 team will share feedback from surveys of retailers and consumers conducted since the outbreak began. We have surveyed the retail community about how they are tackling the disruption stemming from COVID-19, including financial implications, ecommerce sales and supply chain challenges. Our second post-outbreak survey of 1,000 consumers sheds light on consumer confidence, ecommerce and in-store buying behavior, omnichannel’s critical role for retail and how shoppers are adapting to this new world.
Most importantly, we will share tips for rebuilding our businesses in the months to come. You will hear from retailers and thought leaders in our industry who will share what’s happening and how to smartly navigate business through this turbulence. To connect our community, we will solicit questions from attendees before and during the webinars. That will make these calls a not-to-be missed experience.
Mike Ritter, President, CPO Commerce
Mike Ritter is an online industry and direct channel advocate with over 25 years of leadership experience in ecommerce, digital strategy, general management, and platform development. Prior to his current role of President at CPO Commerce, Mike served in a variety of leadership positions including VP & GM of Petco’s Online division, VP of Global eCommerce at Hewlett-Packard, GM of BestBuy.com, VP of Marketing at Vizio, and VP of Product Marketing at Gateway.
Peter Gold, Chief Digital Marketing Officer, Market America, SHOP.COM
Peter is the Chief Marketing Officer/Chief Digital Marketing Officer of and Head of Public Relations for SHOP.COM & its parent company, Market America. SHOP.COM is a leading ecommerce site — consumers have access to approximately 300 million products (servicing over 190 countries/markets/territories), including Market America exclusive brands and thousands of top retail brands. SHOP.COM ranks 11th in Newsweek Magazine’s 2020 Best Online Shops; SHOP.COM ranks #36 on Digital Commerce 360’s largest global Online Marketplaces, #12 in the 2019 Digital Commerce 360 Primary Merchandise Category, #65 in the 2018 Digital Commerce 360 Top 500, #96 in the Digital Commerce 360 Asia 500 and #18 in 2017’s Digital Commerce 360 Mobile 500.
Mark Carson, President & Co-Founder, Fat Brain Toys
Mark Carson is the President and Co-founder of Fat Brain Toys, a vertically integrated toy company that develops toys and games that inspire learning through play. Together with his wife Karen, they’ve built Fat Brain Toys into one of the fastest growing toy brands in the country. In addition to it’s website, Fat Brain Toys operates two retail storefronts, mails millions of direct mail catalogs each year, and wholesales their award-winning toys and games to over 2,500 retail stores worldwide.
April Berthene, Managing Editor, Digital Commerce 360
April Berthene is the managing editor at Digital Commerce 360. April oversees all editorial content for Digital Commerce 360 Retail including daily news, strategic articles and executive reports. April joined Digital Commerce 360 in 2014, covering mobile commerce for Internet Retailer Magazine. She earned her journalism stripes covering local news as the editor of The Winnetka Current newspaper on Chicago’s North Shore. April earned her bachelor’s of science in news-editorial journalism with a minor in business at the University of Illinois.
Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360
An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”
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