About

Ecommerce platforms are the most used vendor technology, according to Digital Commerce 360’s 2019 Ecommerce Technology Survey conducted in August 2019. 58% of retailer respondents said they use a vendor to power their ecommerce platform—and 28% said they’re looking to switch.

But ecommerce platforms don’t look like they used to. The once-simple tools that serve as the backbones to retailers’ ecommerce sites are increasingly extending their reach by integrating with online marketplaces, offering fulfillment help, incorporating machine learning, and bolstering retailers’ mobile commerce offerings.  And with good reason: Ecommerce is surging, and that’s driving shoppers to demand more from online retailers. In turn, that’s leading merchants to expect more from their ecommerce platforms.

Join Digital Commerce 360, Industry West CMO Ian Leslie,  and Adobe (Magento) for a discussion on ecommerce platforms and other findings from the Leading Vendors to the Top 1000.

Speakers

Ian Leslie, CMO, Industry West

Ian is the Chief Marketing Officer of Industry West, an ecommerce furniture company with a showroom in NYC’s SoHo. With more than 10 years of experience in integrated marketing communications, he has built highly effective campaigns within both the retail and higher education verticals. Ian’s focus is on creating data-driven campaigns across multiple channels that empower people to evangelize on a brand’s behalf, while allowing the brand to measure campaign effectiveness on a cost-per-acquisition basis.

Pat Toothaker, Senior Product Marketing Manager, Magento Commerce

Pat Toothaker is a senior product marketing manager for Magento Commerce. Pat has nearly a decade of experience working in e-commerce technology, including time at NetSuite, Oracle, Magento, and now Adobe.

Stephanie Crets, Research Analyst, Digital Commerce 360

More Webinars from the Sponsor

Differentiating with Experience-Driven Retail

Today’s retailers must be on their A-game. Busy shoppers spend only a few precious moments to search and buy – a trend that is growing with the increased use of mobile.  A successful shopping trip demands ample information, powerful imagery, stellar content, and an experience that is well-branded and effectively personalized.

To convert today’s ‘always on the go’ shopper, elements such as strong product visuals that are integrated with rich product information, fast and efficient checkout, and omnichannel fulfillment options are must-haves.

Lauren Freedman, Senior Consumer Insights Analyst at Digital Commerce 360 and Craig Peasley, Director of Product Marketing at Adobe will be joined by merchant K.C. Schmit, Manager, Global Ecommerce Operations at Blizzard Entertainment who will share insights on how they are differentiating their businesses with experience driven commerce.

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Upcoming Webinar

Deliver the Perfect Order = Happy Shoppers

Fulfill every customer order – perfectly and profitably tailor fulfillment processes to meet the needs of customers

Upcoming Webinar

Deliver the Perfect Order = Happy Shoppers

Fulfill every customer order – perfectly and profitably tailor fulfillment processes to meet the needs of customers