Ecommerce platforms are the most used vendor technology, according to Digital Commerce 360’s 2019 Ecommerce Technology Survey conducted in August 2019. 58% of retailer respondents said they use a vendor to power their ecommerce platform—and 28% said they’re looking to switch.
But ecommerce platforms don’t look like they used to. The once-simple tools that serve as the backbones to retailers’ ecommerce sites are increasingly extending their reach by integrating with online marketplaces, offering fulfillment help, incorporating machine learning, and bolstering retailers’ mobile commerce offerings. And with good reason: Ecommerce is surging, and that’s driving shoppers to demand more from online retailers. In turn, that’s leading merchants to expect more from their ecommerce platforms.
Join Digital Commerce 360, Industry West CMO Ian Leslie, and Adobe (Magento) for a discussion on ecommerce platforms and other findings from the Leading Vendors to the Top 1000.
Ian Leslie, CMO, Industry West
Ian is the Chief Marketing Officer of Industry West, an ecommerce furniture company with a showroom in NYC’s SoHo. With more than 10 years of experience in integrated marketing communications, he has built highly effective campaigns within both the retail and higher education verticals. Ian’s focus is on creating data-driven campaigns across multiple channels that empower people to evangelize on a brand’s behalf, while allowing the brand to measure campaign effectiveness on a cost-per-acquisition basis.
Pat Toothaker, Senior Product Marketing Manager, Magento Commerce
Pat Toothaker is a senior product marketing manager for Magento Commerce. Pat has nearly a decade of experience working in e-commerce technology, including time at NetSuite, Oracle, Magento, and now Adobe.