Retailers struggle today to gather all the information about each customer in one place so they can use that data to offer tailored offers. The problem: so many consumers now shop in stores, online and through mobile apps, and via multiple devices. Through hard work, many retailers are making progress in achieving a 360-degree view of customers and increasing sales and lifetime value as a result. Attend this webinar to learn how to match up customer data collected across channels and devices, and how to marry internal systems so that data can be put to good use.


Deanna Kaufman, Solutions Manager, FedEx

Deanna is currently working with FedEx Marketing teams on ideation and new service development for several services that support omni-channel retailing, short-zone delivery, and through-the-door large format deliveries. Deanna has successfully helped Marketing bring other services to market such as FedEx Office Design and Print, and the Ground shipping option for FedEx Hold at Location.

Deanna joined FedEx in 1999 with more than 9 years of experience in international business, software globalization and localization working for large global companies like AT&T and leading small consulting firms. Deanna’s career with FedEx began in IT customer consulting when Deanna joined FedEx’s IT team. Deanna presently serves as the Vice-Chairman for the National Retail Federation’s Associate Members and will assume the role of chairman in May 2020.

A native of Hawaii, Deanna earned her bachelor’s degree from Northwestern University and her Senior Executive MBA from the University of Tennessee, Knoxville.

Don Davis, Editor at Large, Digital Commerce 360

As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.

More Webinars from the Sponsor

Pleasing the Channel Surfing Shopper

The evidence is overwhelming. Consumers want to shop across channels. And when they can do so easily, they often spend more. That means getting omnichannel right is crucial for merchants. For retailers that want to grow sales and compete in the increasingly competitive retail industry, omnichannel simply cannot be ignored.

Featuring special guests FedEx’s Solutions Manager Deanna Kaufman and Internet Retailer’s Chief Technology Editor Katie Evans, this webinar will provide insights into several omnichannel moves and investments by leading retailers and their results and dig into what shoppers really want when it comes to omnichannel. We will also be talking with John Kennelly (General Manager at B8ta), who will share his insights on how to successfully adopt an omnichannel strategy.

Free Shipping Strategies that Boost Retailers’ Profits

Consumers want free shipping on online orders, but shipping isn’t free for retailers. That’s forced retailers to come up with innovative strategies that meet customers’ expectations without compromising profits. That could be offering free shipping at certain times or to certain customers, requiring a minimum order or including free shipping as a perk in a loyalty or credit card program. And some avoid the cost of shipping by encouraging shoppers to pick up orders in stores, which often lead to additional sales. In this data-driven webinar you’ll get the details of which retailers are adopting each strategy and how it’s working for them. Speakers will also report on exclusive survey data that reveals how consumers view the various shipping options retailers offer.

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Deliver the Perfect Order = Happy Shoppers

Fulfill every customer order – perfectly and profitably tailor fulfillment processes to meet the needs of customers

Upcoming Webinar

Deliver the Perfect Order = Happy Shoppers

Fulfill every customer order – perfectly and profitably tailor fulfillment processes to meet the needs of customers