Retailers struggle today to gather all the information about each customer in one place so they can use that data to offer tailored offers. The problem: so many consumers now shop in stores, online and through mobile apps, and via multiple devices. Through hard work, many retailers are making progress in achieving a 360-degree view of customers and increasing sales and lifetime value as a result. Attend this webinar to learn how to match up customer data collected across channels and devices, and how to marry internal systems so that data can be put to good use.
With many stores closed, online shopping is surging, and these insights will help you better personalize your offers to today’s omnichannel shopper. Make your time at home count by attending this important webinar.
Kevin Hawkins, Manager Marketing, FedEx Go to Market, FedEx
Kevin joined FedEx in 2004, bringing 10 years of diverse marketing science and analytics experience gained on the agency side with groups such as Burke and Ipsos, leading projects across multiple industries from banking and insurance to consumer packaged goods.
Currently, Kevin is focused entirely on delivering the FedEx value proposition to the growing population of small and medium enterprises doing business online. He works with a team of channel owners to orchestrate an optimal customer journey that focuses on pulling the right levers at the right time to give those businesses what they need to grow independently, and enable a win-win for FedEx and its amazing customer base and business partners in the integration, platform and marketplace arenas.
Kevin earned bachelor’s degrees from Mississippi State University and an MBA from the University of Tennessee, Knoxville. Kevin currently resides near the FedEx World Headquarters in Memphis, TN with his wife and family.
Don Davis, Editor at Large, Digital Commerce 360
As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.
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