Retailers struggle today to gather all the information about each customer in one place so they can use that data to offer tailored offers. The problem: so many consumers now shop in stores, online and through mobile apps, and via multiple devices. Through hard work, many retailers are making progress in achieving a 360-degree view of customers and increasing sales and lifetime value as a result. Attend this webinar to learn how to match up customer data collected across channels and devices, and how to marry internal systems so that data can be put to good use.
Deanna Kaufman, Solutions Manager, FedEx
Deanna is currently working with FedEx Marketing teams on ideation and new service development for several services that support omni-channel retailing, short-zone delivery, and through-the-door large format deliveries. Deanna has successfully helped Marketing bring other services to market such as FedEx Office Design and Print, and the Ground shipping option for FedEx Hold at Location.
Deanna joined FedEx in 1999 with more than 9 years of experience in international business, software globalization and localization working for large global companies like AT&T and leading small consulting firms. Deanna’s career with FedEx began in IT customer consulting when Deanna joined FedEx’s IT team. Deanna presently serves as the Vice-Chairman for the National Retail Federation’s Associate Members and will assume the role of chairman in May 2020.
A native of Hawaii, Deanna earned her bachelor’s degree from Northwestern University and her Senior Executive MBA from the University of Tennessee, Knoxville.
Don Davis, Editor at Large, Digital Commerce 360
As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.