While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy. Join us on Oct. 12 for our webinar to learn the various methods of channel partnerships that retailers can employ to create a versatile channel partnership program that will drive the highest ROI as well as which partnership metrics marketers should be optimizing to in order to achieve profitable growth.
Attendees will learn tips from partnership automation, software and services leader Partnerize as well as industry experts on how to squeeze the most out of marketing partnerships, and will share tips on how to deploy an end-to-end partnership automation solution and the benefits such a software program can provide.
Any retailer looking to learn more about this thriving marketing strategy and make sure they aren’t leaving dollars on the table won’t want to miss this webinar!
April Berthene, Director of Editorial, Retail, DIgital Commerce 360
April Berthene is the Director of Editorial at Digital Commerce 360. April oversees all editorial content for Digital Commerce 360 Retail including daily news, strategic articles and executive reports. April joined Digital Commerce 360 in 2014, covering mobile commerce for Internet Retailer Magazine. She earned her journalism stripes covering local news as the editor of The Winnetka Current newspaper on Chicago’s North Shore. April earned her bachelor’s of science in news-editorial journalism with a minor in business at the University of Illinois.
Dave Huff, Head of Partnerships and Affiliates, StubHub
Dave Huff has spent the past 3 years leading demand side partnership efforts for StubHub, the world’s leading and most trusted ticket marketplace. The StubHub affiliate program drives hundreds of millions of dollars of ticket sales annually and StubHub has benefited from strategic partnerships with companies such as CBS Interactive, Vox, Bleacher Report, iHeart, Playbill and dozens of others under Dave’s tenure. Before joining StubHub, Dave was VP of Business Development for 2 startups in the news and entertainment space (HitFix and Uproxx Media) and another in e-commerce (Joyus), all of which were acquired. He lives in Alameda California and works in San Francisco.
Mike Winand, Customer Success Director, Partnerize
Mike Winand is a Customer Success Director with Partnerize, working alongside clients across the Americas. Based in Austin Texas, Mike has over a decade’s worth of strategic experience in MarTech and AdTech, including several years in the Partnership Marketing space helping clients from every vertical under the sun achieve their unique goals.
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