Ecommerce sites and marketplaces that cater to business buyers generated more than $1 trillion in sales in 2018 and that’s only one of the channels that contributes to online B2B sales of nearly $8 trillion a year. B2B ecommerce growth continues to skyrocket and the future promises even more. How can B2B buyers and sellers of all sizes identify and capitalize on opportunity in this complex and multichannel arena? Using key research from the newly published 2019 U.S. B2B Ecommerce Market Report, editors of B2BecNews will delve into the data, break down the market and present webinar attendees with to-the-point takeaways on what’s driving growth in B2B e-commerce, what the numbers really mean to business buyers and sellers, how leaders are gaining market share and how to approach technology investments to support your B2B ecommerce strategy.

Like it or not Amazon Business is a force to contend with in B2B ecommerce, with some analysts projecting its online sales will hit $20 billion next year. As it moved into B2B ecommerce, Amazon brought many of the convenience features it pioneered in online retailing, including free and fast shipping and website personalization. That’s forcing all manufacturers, wholesalers and distributors to raise their ecommerce game. This webinar will provide insights into how and whether to sell on Amazon Business, how companies can improve their own business-facing web and mobile sites, why they need to integrate them with back-end business software to update and personalize web content, how they can operate better integrated supply chains to ensure having the right products customers want, and the technology and best practices required to compete in the increasingly competitive arena of B2B ecommerce.

This webinar features key highlights from the Digital Commerce 360 B2B Distributor 300 report, which breaks down B2B ecommerce sales and growth trends among 300 U.S. distributors and wholesalers of varying sizes. Data in the report shows how ecommerce is advancing at different rates in each of six important product categories. And the case study highlights from the B2B Distributor 300 offer useful examples of how wholesalers and distributors in various industries are creating websites and mobile apps that let them serve their customers better—and winning new business as a result.