Many small business ecommerce entrepreneurs initially run their businesses with basic accounting software and spreadsheets. After a few years of growth they often find themselves wrangling a variety of applications for:

  • Inventory
  • Order Management
  • Customer History
  • Personnel
  • Supply Chain

They may know bigger companies manage all those tasks and more with a single ERP system, but often believe ERP is too complex and expensive.

Now, a new generation of intuitive cloud-based services allows them to get started without having to recruit costly experts and add only the features they need for future growth.

In this webinar, George Lawrie, VP and Principal Analyst of Forrester Research will explain what cloud-based systems mean for small and midsized businesses. Joining us will be Vice President of Supply Chain and Information Technology Erica Stevens of Dylan’s Candy Bar.

These experts will answer your questions live on-air and present how small and medium size businesses can use technology to level the playing field. 


GEORGE LAWRIE, Vice President, Principal Analyst Serving Application Development and Delivery Professionals, Forrester

George serves Application Development & Delivery Professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years with Forrester, George has led research into topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management.

George has been quoted in general business media such as the Financial Times and specialist publications such as Retail Week. He is a popular speaker and has appeared on the BBC and Sky. He has led sessions at user conferences for vendors such as IRI and Progress Software and well-received sessions at Forrester events.

Erica Stevens, Dylan's Candy Bar Vice President of Supply Chain and Information Technology

DON DAVIS, Editor at Large, Internet Retailer

Don Davis is editor at large at Internet Retailer, where he’s worked since 2007. From 2007 through 2017 he was editor in chief of Vertical Web Media, overseeing the content of such publications as Internet Retailer magazine and the IRNewsLink and B2BecNews newsletters. He has spoken on various aspects of ecommerce at conferences across North America and in Europe, Asia and Latin America. Before joining Internet Retailer, he was group editor in the payments group of SourceMedia. He also has held reporting and editing positions at Manufacturing Systems magazine, The Associated Press and The Springfield Union daily newspaper in Springfield, Mass. He is a magna cum laude graduate of Yale with a degree in political science and economics.

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