Creating loyal customers requires more than just offering smooth purchase experiences and excellent fulfillment. How retailers handle returns can make or break customer relationships.

As the cost of acquiring new customers continues to rise, merchants must retain every customer they can. Offering a top-notch, no-hassle returns experience is an excellent way to keep customers happy, build loyalty, and even increase revenue.

Our panel of online retailers will explore how offering an easy and efficient return process can help retailers create better relationships with buyers and generate growth.

You will learn:

  • Strategies for developing a returns experience that generates customer loyalty and higher lifetime.
  • How returns should fit into a retailer’s overall customer retention strategy.
  • Ideas for using returns to fuel additional revenue.


Sponsored By:


James Melton, Senior Editor Digital Commerce 360

James Melton is a senior editor at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. James has a B.A. in journalism from Wayne State University.

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