Implementing technology is not just about the software, but about change management. Learn how to have a smooth self-implementation of B2B Commerce, and avoid falling into any traps.


Farooq Buvvaji, Director, Enterprise Architecture, Rent-A-Center

Farooq Buvvaji has over 20 years experience in enterprise architecture, program management and software development, and is currently Director of Enterprise Architecture at Rent-a-Center (RAC). RAC is diversified consumer equipment and furniture rental company with over 2,400 stores across the US and Canada and 200 franchise locations. The company employs over 17,000 employees nationwide with over a million customers leveraging the companies rental services. Mr. Buvvaji has an MBA from Vanderbilt University Owen Graduate School of Management.

Kate Sheridan, Senior Manager, B2B Commerce Product Marketing, Salesforce

Kate Sheridan is a product marketer at Salesforce, working on Salesforce B2B Commerce. Salesforce B2B Commerce helps retailers, manufacturers, tech companies, and more grow revenue and reduce costs by selling online to their partners, distributors, and other business customers. Customers gain a 360 view of their customers by connecting ecommerce to sales, service, and marketing. Kate previously worked in brand management managing the brand Drano, and eCommerce for Home Cleaning at SC Johnson. Kate has an MBA from Kellogg, and started her career at Nielsen, partnering with consumer goods companies to develop shelf assortment strategies.

Mark Brohan, Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of its upcoming research report, “The Manufacturing 300.” Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

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Empower your Customers and Grow your Business with B2B Commerce

As expectations rise, more and more B2B companies are empowering business customers with an easy, consumer-like online buying experience and reaping the rewards of growth. Join us to learn more and hear how one manufacturer, Cargill, launched an ecommerce channel and made it easy for business buyers to browse and purchase online.  With Salesforce B2B Commerce, this Commerce Trailblazer enjoys increased revenue, reduced costs and 360-degree customer engagement.


5 Lessons Startup Brands Can Teach Us About Selling Direct to Consumer Online

The emergence of web-native brands and marketplaces has been one of the most impactful consequences of the rise in e-commerce over recent years. Digital channels allow startups to quickly enter the market and drive consumer awareness and sales. By rapidly building their brands online they have the flexibility to grow their business through international expansion, bricks-and-mortar sites, wholesales, and acquisition. In this webinar, we’ll look at 5 lessons direct-to-consumer startup brands can teach us when it comes to selling online including:

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Secrets to Success in B2B Marketplaces

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