Learn how B2B manufacturers best optimize and personalize their customers’ digital experience, promote continuous innovation, and grow their eCommerce business to keep up with the changing needs of B2B buyers.

This webinar, led by Robert Debault from Partsmaster along with Ed Kennedy from Episerver, will present the journey Partsmaster embarked on to transform their eCommerce site and share lessons learned along the way.

In this webinar, you will learn:

  • How to build a digital commerce presence to best support your B2B customers
  • The benefits of selecting a single cloud platform to support the goals of both IT and Marketing
  • The importance of mobile-first, rather than mobile-responsive, navigation optimized for customers in the field



Mark Brohan, Director B2B Ecommerce Research, B2BecNews

Mark Brohan is director of B2B research for Vertical Web Media and author of its upcoming research report, “The Manufacturing 300.” Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Ed Kennedy, Senior Director, Commerce, Episerver

Ed Kennedy has spent the last 9 years designing and implementing ecommerce platforms for consumer brands, b2b manufacturers and wholesale distributors. As a Senior Director of Commerce at Episerver, Ed is responsible for successful adoption of the Episerver platform by customers. Previously, Ed held leadership positions at eCommerce Agencies such as Gorilla Group, Guidance, and Luminos Labs implementing Episerver Commerce, Magento, and SAP Hybris.

Robert Debault, Chief Software Architect, Partsmaster

Robert Debault joined Partsmaster in 2000 as a System Analyst and is currently the Chief Software Architect.  During his career at Partsmaster he has played a pivotal role in building the companies mobile, web and technology systems.   With over 36 years of experience working in the B2B industry he has been able to help lay the foundation to support Partsmaster’s exceptional growth.

Prior to joining Partsmaster he was the IT Manager for VMW Industries where he led the reconstruction of their entire IT infrastructure to support global B2B operations.  This included all networking systems as well as the implementation of a new ERP system across all five businesses.

More Webinars from the Sponsor

Secrets to Success in B2B Ecommerce from The Manufacturer 300

Manufacturers come in all shapes and sizes—from multibillion dollar conglomerates that sell globally to smaller product makers that develop and sell just a handful of items. But as corporate buyers become more digital in how they purchase goods and services for their respective organizations, they want more ecommerce—and not less—from the manufacturers they do business with.

That means that manufacturers at all levels have a compelling need to get online with their first B2B ecommerce site or to take their existing ecommerce operation and strategy to the next level. But what sales, marketing, customer service, technology and business strategies for ecommerce work best? What doesn’t work at all? How fast are manufacturers growing online overall and by range of ecommerce as a percentage of annual sales.

In this webinar, the editors of B2BecNews will present original research and analysis from the newly published Manufacturing 300 that summarizes ecommerce growth trends overall, in key verticals and by size of annual web sales.

The Digital Customer is Always Right

In this webinar, you will learn:

  • How to build a digital commerce user experience that stands out and keeps buyers coming back
  • How a single cloud platform best serves the needs of internal and external stakeholders
  • What it really takes to digitize and personalize the B2B buyer experience
  • The importance of mobile-first, rather than mobile-responsive, navigation optimized for customers in the field


Upcoming Webinar

Manufacturer 300: More Opportunity in Ecommerce

A look at the future course of  B2B ecommerce  for manufacturers

Upcoming Webinar

Order Management is the Answer to Profitability

Best practices for order management strategy