About

Learn how B2B manufacturers best optimize and personalize their customers’ digital experience, promote continuous innovation, and grow their eCommerce business to keep up with the changing needs of B2B buyers.

This webinar, led by Robert Devault from Partsmaster along with Ed Kennedy from Episerver, will present the journey Partsmaster embarked on to transform their eCommerce site and share lessons learned along the way.

In this webinar, you will learn:

  • How to build a digital commerce presence to best support your B2B customers
  • The benefits of selecting a single cloud platform to support the goals of both IT and Marketing
  • The importance of mobile-first, rather than mobile-responsive, navigation optimized for customers in the field

SPEAKERS

Ed Kennedy, Senior Director, Commerce, Episerver

SPEAKER

Ed Kennedy has spent the last 9 years designing and implementing ecommerce platforms for consumer brands, b2b manufacturers and wholesale distributors. As a Senior Director of Commerce at Episerver, Ed is responsible for successful adoption of the Episerver platform by customers. Previously, Ed held leadership positions at eCommerce Agencies such as Gorilla Group, Guidance, and Luminos Labs implementing Episerver Commerce, Magento, and SAP Hybris.

Robert Debault, Chief Software Architect, Partsmaster

SPEAKER

Architect.  During his career at Partsmaster he has played a pivotal role in building the companies mobile, web and technology systems.   With over 36 years of experience working in the B2B industry he has been able to help lay the foundation to support Partsmaster’s exceptional growth.

Prior to joining Partsmaster he was the IT Manager for VMW Industries where he led the reconstruction of their entire IT infrastructure to support global B2B operations.  This included all networking systems as well as the implementation of a new ERP system across all five businesses.

More Webinars from the Sponsor

Webinars

Secrets to Success in B2B Ecommerce from The Manufacturer 300

Presented by Episerver Inc.
Upcoming: ET

Manufacturers come in all shapes and sizes—from multibillion dollar conglomerates that sell globally to smaller product makers that develop and sell just a handful of items. But as corporate buyers become more digital in how they purchase goods and services for their respective organizations, they want more ecommerce—and not less—from the manufacturers they do business with.

That means that manufacturers at all levels have a compelling need to get online with their first B2B ecommerce site or to take their existing ecommerce operation and strategy to the next level. But what sales, marketing, customer service, technology and business strategies for ecommerce work best? What doesn’t work at all? How fast are manufacturers growing online overall and by range of ecommerce as a percentage of annual sales.

In this webinar, the editors of B2BecNews will present original research and analysis from the newly published Manufacturing 300 that summarizes ecommerce growth trends overall, in key verticals and by size of annual web sales.

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