Specialized brand manufacturers and product marketers that sell directly to consumers (DTC) are reshaping the way consumer packaged goods (CPGs) are sold online. That’s a challenge for mass-merchant retailers that sell thousands of SKUs and fight to market and sell those goods to online shoppers. The DTC strategies of specialized brands disrupt the market because those competitors distribute and sell their own goods, without middlemen. That gives the DTC sellers potentially higher margins, important consumer data and a direct relationship with customers. This webinar will address how traditional brand manufacturers and digitally native brands are reshaping online retail with their distinct online business and marketing models. We will also be talking with Anna Cole (Director of D2C Global Digital Platforms at Carhartt), who will share her insights about selling DTC.
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