About

With the US B2B online commerce market expected to grow significantly, sellers cannot ignore the value in creating streamlined, customized experiences for business buyers.

Join this webinar to gain a first look at “B2B Embraces Its Omnichannel Commerce Future,” a June 2018 CloudCraze-commissioned study conducted by Forrester Consulting that surveyed 315 eCommerce and sales strategy decision makers on their approach to omnichannel B2B commerce.

Hear the latest trends for meeting buyers’ digital demands and learn the top five things you can do today to leverage online selling to drive growth.

SPEAKERS

John Bruno, Senior Analyst, Forrester

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

Andy Peebler, Vice President, Strategy | B2B Commerce, Salesforce

Andy is the Vice President, Strategy for B2B Commerce at Salesforce. Born from the CloudCraze acquisition and built natively on the Salesforce Platform, Salesforce B2B Commerce delivers robust B2B commerce functionality to help companies generate online revenue fast, easily scale for growth, and stay 100% connected with your customers. Prior to CloudCraze, Andy spent 15 years in various leadership positions at digital agencies and SIs.  He led GTM for Digital Platforms at Accenture in North America, and helped found and build Acquity Group, once a Top 5 standalone digital agency in the US.  Having started his career as a developer and played a wide variety of roles on eCommerce and digital marketing platform implementations over the past 20 years,  Andy has a broad perspective on how to drive value from eCommerce and digital marketing programs.

More Webinars from the Sponsor

B2B: Forge a Winning Path to Digital Transformation

Join the webinar on April 10, 2018 to learn more from guest speakers, Forrester’s Duncan Jones and from Barco’s Diane Léonard, VP Digital Transformation about how to forge a successful path to digital disruption:

  • How to avoid slow, requirements-bloated selection processes
  • The MVP approach to deploying commerce in weeks, not months
  • The ins and outs of business transformation through digital

Be Bold in Your Digital Transformation—Drive Speed to Revenue with B2B Commerce

Univar, one of the largest global chemical distributors, recognized the need for a digital transformation to capture the growth in B2B Commerce and to stay ahead of competition. Andrew Willis, Director of Digital Commerce, Commercial Operations and Business Development will share how Univar, with the help of Deloitte Digital, made a strategic investment in B2B commerce. In just twelve weeks they launched a commerce a solution built on CloudCraze to

  • Improve customer experience and engagement
  • Drive revenue and customer acquisition growth
  • Increase operational efficiencies and productivity

Join the webinar to learn the bold strategies for embarking on your digital transformation and actionable advice for building and launching an eCommerce program that dramatically increases customer engagement and speed to revenue.

 

B2B: Drive Growth and Customer Satisfaction by Selling Subscription Services Online

From go-to-market strategies to operational efficiencies, businesses across industries continue to transform toward subscription business models.

Among the most common are vendors of software and media content, which use the software-as-a-service business model to let customers subscribe to digital products they access through a web browser. Other types of companies may use a SaaS platform to let their customers subscribe to automatic replenishment of hard goods as well as digital products. An ideal SaaS platform, however, will also provide integrated applications for managing such operations as customer accounts, online payments and marketing campaigns to build a subscription business and keep it running smoothly

The business benefits of the subscription-based model are clear— increased recurring revenue, reduced cost, and improved customer loyalty.

In this webinar, guest speaker, Duncan Jones, VP and Principal Analyst at Forrester, will define the best practices for companies seeking to grow subscription revenue. He will also describe sound pricing strategies to win new deals, maximize renewals and drive growth.

In addition, you’ll hear about how companies are transforming their digital platforms to sell and service subscriptions using eCommerce.

Join the webinar to learn more about both the business strategies and digital technologies to create a thriving subscription-based business.

Register for the Replay