Because of its high margins, consistent repeat order rates and the generally small and lightweight products sold (read: inexpensive to ship), health and beauty goods are among the most profitable in online retailing. That’s leading large, established health and beauty brands to create and/or raise their investment in their digital businesses and find additional online sales channels to serve customers. It too is prompting savvy startup brands to dive into the space, and to lucrative results. U.S. consumers spent about $12 billion buying health and beauty products online last year.
In this webinar, Stefany Zaroban, research director at Internet Retailer and lead author of the “Health and Beauty Online: Where the Big Money Is” report, will share the insights she uncovered in studying the business strategies and tactics of 58 online retailers active in the market space. We’ll also hear from Boaz Ariely, VP of Marketing at GlassesUSA.com, a contributor to this report.
This webinar is ideal for:
- Merchants and brands active and/or interested in health and beauty products
- Merchants and brands looking to expand their sales margins by marketing health and beauty products online
- Merchants and brands seeking ways to sell online products that consumers typically like to experience in person first
April Berthene, Senior Editor, Internet Retailer
Stefany Zaroban, Director of Research, Internet Retailer
Boaz Ariely, VP Marketing, GlassesUSA.com
Boaz Ariely is the vice president of marketing at GlassesUSA.com — a Top 500 Internet Retailer and one of the 2015 IR top three email Marketers of the Year – which specializes in prescription eyewear, and averages around 3M monthly visits as of November 2016. Boaz has over nine years of experience in digital marketing, specializing in multi-channel and performance-oriented approach with wide knowledge in budget management and allocation, SEM, social, email marketing, native advertising, influencer marketing, retargeting, display, attribution, conversion rate optimization, testing, affiliate marketing and web analytics. He started his career as a software developer, taking many of the analytical skills acquired there into the world of online marketing.
Matthew Rhodus, NetSuite Director and Industry Principal, Branded Manufacturing
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