B2B ecommerce has permanently accelerated in speed and adoption due to COVID-19. But as more business buyers flock online to purchase goods and services for their organization, they are bringing with them high expectations for an easy, convenient and personal digital experience.

Increasingly, business buyers want the same “Amazon-like” experience on the job as they do at home. But B2B ecommerce is complex and involves multiple moving parts. To do business digital commerce right—and make each user experience easy, fast and personal—companies of all sizes need the right ecommerce tools, services and integrated systems to get the job done.

Giving online business buyers a “direct-to-consumer” experience on the job despite complicated corporate purchasing requires the right ecommerce strategy, technology infrastructure and resources.

In this ecommerce chat, top technologists from Adobe alongside B2B practitioners will present attendees with a hands-on game plan for adding personalization, curb side pickup, product recommendations and a score of the features and services that organizations can take and learn how to add key B2C components to their B2B ecommerce program. 


Quinton Pienaar, EMEA Customer Transformations Lead, PWC

Quinton leads the PWC Go To Market for the Customer Transformation practice in EMEA. Having worked in high-growth environments for over 20 years and held various leadership positions defining strategy and implementing systems within revenue generating functions. Quinton has led multiple strategy-led and technology enabled engagements implementing digital sales and commerce capabilities in Consumer Goods, Business Services, Manufacturing and Financial Services industries.

Mike Powers, Director of eCommerce & Digital Marketing, Alaska Rubber Group

B2B eCommerce Strategist and Practitioner with over 15 years of digital marketing and eCommerce experience including re-platforming of a legacy B2B eCommerce platform and implementing customer adoption/acquisition strategies. B2B Next moderator for peer-to-peer sessions on managing both legacy and new customers during B2B digital transformations.

Peter Sheldon, Senior Director of Commerce Strategy, Adobe

Peter Sheldon is the Senior Director of Commerce Strategy at Adobe. A well-known industry expert in eCommerce and omnichannel technology, Peter previously held the role of Vice President and Principal Analyst at Forrester Research. He spent five years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs.

Mark Brohan, Vice President and Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

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