As the holiday season quickly approaches, retailers of all sizes are pivoting their strategy to meet the accelerated demand for online shopping. Whether you’ve already increased your ecommerce footprint to meet the market or are just getting started, now is the time to evaluate how to connect with consumers as they are willing to discover new brands and products.

Join us as Adtaxi’s Ecommerce Sales Director, Yael Zlatin, partners with Google Agency Development Manager, Darragh O’Doherty, for our webinar, “From Trends to Tactics: Adtaxi and Google’s holiday forecast for this season and beyond,” to learn how to inspire action and reinforce awareness throughout the customer journey now and into the new year.

The webinar will include:

  • Identifying and understanding shifting ecommerce trends and their long-term impact on shopping behaviors
  • Ways to utilize Google tools to amplify your marketing across all platforms
  • Getting aggressive with your ad dollars to stand out in a crowded market
  • How to build customer relationships that last beyond January 1st



Tabitha Cassidy, Content Manager and Research Analyst, Digital Commerce 360

Tabitha Lynn Cassidy is a content manager and research analyst with Digital Commerce 360. She covers a variety of topics for online publication related to marketing, advertising and various data trends, and works with the research team to ensure accurate data analysis for Digital Commerce 360’s databases and research reports. Tabitha holds a PhD in Communication Studies from Wayne State University where she specialized in quantitative mass media, political and historical research. Before joining Digital Commerce 360, she worked in various roles including the director of digital communication with a small advertising firm, research analyst with multiple companies, editor-in-chief of a weekly student publication, and as a political and news journalist with a daily newspaper.

Darragh O’Doherty, Agency Development Manager, Google

Darragh has worked at Google for over 9 years in three countries and brings extensive knowledge of Google Ads platform and the agency eco-system to his clients. Darragh works closely with Google’s top Premier Partner agencies on the west coast. When he’s not in the office you’ll find him out enjoying the wonderful city of San Francisco.

Yael Zlatin, Ecommerce Sales Director, Adtaxi

Yael Zlatin is the Ecommerce Sales Director for Adtaxi where she creates omnichannel digital marketing strategies for businesses of all sizes to be able to scale profitably. Yael is grounded with a strong entrepreneurial background, selling her first retail business profitably right out of college. Since then, Yael has founded and sold multiple ecommerce businesses and enjoys uncovering unseen opportunities to help businesses grow. In her free time, Yael spends her time with her three kids, hiking, and exploring the Rocky Mountains.

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