Consumers want free shipping on online orders, but shipping isn’t free for retailers. That’s forced retailers to come up with innovative strategies that meet customers’ expectations without compromising profits. That could be offering free shipping at certain times or to certain customers, requiring a minimum order or including free shipping as a perk in a loyalty or credit card program. And some avoid the cost of shipping by encouraging shoppers to pick up orders in stores, which often lead to additional sales. In this data-driven webinar you’ll get the details of which retailers are adopting each strategy and how it’s working for them. Speakers will also report on exclusive survey data that reveals how consumers view the various shipping options retailers offer.


Gregg Walker, Vice-President of eCommerce, Bulbs.com

Gregg Walker, vice president of ecommerce, has been with Bulbs.com since its earliest days 19 years ago. Launched in August 1999, the company is one of the nation’s largest Philips Lighting distributors servicing more than 175,000 businesses in over 300,000 locations. Previously, Gregg was a systems engineer and later a technical project manager with Electronic Data Systems.

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

Don Davis, Editor at Large, Digital Commerce 360

As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.

Brady Marchione, Marketing Manager, FedEx Fulfillment

April Berthene, Senior Editor, Digital Commerce 360

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