About

Consumers want free shipping on online orders, but shipping isn’t free for retailers. That’s forced retailers to come up with innovative strategies that meet customers’ expectations without compromising profits. That could be offering free shipping at certain times or to certain customers, requiring a minimum order or including free shipping as a perk in a loyalty or credit card program. And some avoid the cost of shipping by encouraging shoppers to pick up orders in stores, which often lead to additional sales. In this data-driven webinar you’ll get the details of which retailers are adopting each strategy and how it’s working for them. Speakers will also report on exclusive survey data that reveals how consumers view the various shipping options retailers offer. 

SPEAKERS

Gregg Walker, Vice-President of eCommerce, Bulbs.com

Gregg Walker, vice president of ecommerce, has been with Bulbs.com since its earliest days 19 years ago. Launched in August 1999, the company is one of the nation’s largest Philips Lighting distributors servicing more than 175,000 businesses in over 300,000 locations. Previously, Gregg was a systems engineer and later a technical project manager with Electronic Data Systems.

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

Don Davis, Editor at Large, Digital Commerce 360

As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.

Brady Marchione, Marketing Manager, FedEx Fulfillment

April Berthene, Senior Editor, Digital Commerce 360

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Retailers struggle today to gather all the information about each customer in one place so they can use that data to offer tailored offers. The problem: so many consumers now shop in stores, online and through mobile apps, and via multiple devices. Through hard work, many retailers are making progress in achieving a 360-degree view of customers and increasing sales and lifetime value as a result. Attend this webinar to learn how to match up customer data collected across channels and devices, and how to marry internal systems so that data can be put to good use.

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Featuring special guests FedEx’s Solutions Manager Deanna Kaufman and Internet Retailer’s Chief Technology Editor Katie Evans, this webinar will provide insights into several omnichannel moves and investments by leading retailers and their results and dig into what shoppers really want when it comes to omnichannel. We will also be talking with John Kennelly (General Manager at B8ta), who will share his insights on how to successfully adopt an omnichannel strategy.

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