Healthcare ecommerce is a new digital sales market that is growing at the same rate—or faster—than the overall business-to-consumer ecommerce, according to research from Digital Commerce 360. As the U.S. population ages, more than 10,000 consumers are turning 65 every day and more than 90% of seniors want to stay—and age at home.
The aging population is creating enormous ecommerce opportunity in home-based healthcare for web merchants of all sizes such as Best Buy Inc., the biggest consumer electronics chain that is targeting at-home digital healthcare communications and services for $50 billion in new sales over five years, the big drugstore chains such as CVS, Walgreens and Rite Aid and smaller online retailers that are building healthcare products malls and superstores.
But healthcare is a complicated market with more red tape, rules and regulations and entirely different shopper expectations for everything from the user experience of buying online to how orders are processed, shipped and delivered.
To help web merchants of all sizes take on—and succeed—in healthcare ecommerce, webinar attendees will receive expert advice from web merchants already in the market, a well-known consultant well versed in consumer healthcare behavior and knowledgeable specialists from McKesson, the nation’s biggest and oldest distributor of healthcare equipment and supplies.
Key takeaways during this 60-minute webinar attendees will learn:
- The size of the healthcare ecommerce market and the emerging opportunity.
- Understanding buyer behavior and the user experience in home-based healthcare ecommerce.
- Overcoming product content, order processing, fulfillment, delivery and customer service challenges unique to consumer healthcare ecommerce.
- How one web merchant overcame challenges and built a growing and successful online mall for healthcare equipment and supplies.
Mark Brohan, Vice President, B2B and Market Research Development, Digital Commerce 360
Mark Brohan is director of B2B research for Vertical Web Media and author of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.
Shehata Ash, National Sector Leader for Healthcare & Life Sciences, KPMG
Ash is a highly experienced healthcare professional at the cutting edge of information technology (IT) advances in the sector. In a career spanning over 25 years, he has worked for some of the world’s leading IT and consulting firms, using technology to drive improvements such as telemedicine, e-commerce, membership systems, customer service and healthcare management.
Mike Agnew, VP of Ecommerce, McKesson
As Vice President of the ecommerce sales segment for McKesson Medical-Surgical, Mike brings over 20 years of experience in the healthcare industry, and 10 years of experience in the ecommerce market. Mike is responsible for leading the ecommerce sales team to drive growth by enabling merchants to compete in the $1.7 trillion ecommerce market across three verticals, B2C, B2B, and B2B2C. With McKesson being a 185 year old healthcare distributer, he has extensive experience supporting the nation’s largest MarketPlace sellers, pureplay sites, and drug store retailers to help build and augment their ecommerce offering to leverage the $12 Billion online healthcare market.
Val DuVernet, Senior Director of Ecommerce, McKesson
Val DuVernet, brings 18 years of ecommerce experience to her role as Sr. Director of Ecommerce at McKesson Medical-Surgical. She was a member of pioneering ecommerce teams at Target.com and Advance Auto Parts. Val has spoken at several Ecommerce conferences including IRCE and eTail and has been responsible for many areas of business from content production to digital marketing, site development and merchandising strategy.
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