We’ve seen AI pay off for big players like Amazon and Netflix, but early AI tools required an investment that was out of most companies’ reach. That’s all changed. Now, effective AI tools can work seamlessly with eCommerce platforms.

AI for eCommerce makes search tools smarter, helping customers find the right products with less effort. AI-powered product recommendations bring complementary products to buyers’ attention without effort. Smart recommendations can be blended into the buying experience at every stage, making it easy for customers to see other products they’re likely to want.

To learn how AI-powered eCommerce creates smarter search results and better product recommendations, join the webinar led by Ryan Green, Senior Manager of Strategy & Product Marketing for Adobe Commerce​. The discussion will cover:

  • How AI-powered product recommendations can help increase revenues
  • Finding your customers’ hidden (and unmet) needs
  • Flexible ways to bring recommendations into play—and common mistakes you can avoid



Ryan Green, Senior Manager of Strategy & Product Marketing, Adobe Commerce

Ryan Green lives and breathes all things commerce. As the Senior Manager of Strategy & Product Marketing for Adobe, he helps brands optimize their value by increasing efficiency, profitability, and customer satisfaction in order to compete against some of the largest players like Amazon. His wide range of experience across commerce, analytics, content, and advertising provide him with the unique ability to rationalize complex problems in the market, and offer a strategic POV to clients, teammates, and customers. Ryan has worked with some of the top global companies including Apple, Disney, Staples, Hertz, McDonalds, and more. He champions the philosophy, “Price is what you pay, value is what you get,” and is laser-focused on delivering results for all stakeholders.

James Risley, Research Analyst, Digital Commerce 360

James Risley is a research analyst at Digital Commerce 360, helping to gather data and identify trends in the world of e-commerce. He also covers web-only brands selling directly to consumers, along with other emerging retailers selling online. He also usually spends too much time researching products before making a purchase and has the worst lawn on his cul-de-sac. He previously covered the tech boom in Seattle and has a M.S. in Journalism from Northwestern University.

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