How can manufacturers get their ecommerce sites launched in weeks, not months? Manufacturers need to be nimble and strategic when adding ecommerce into their channel mix. They also need to control costs and contract time-to-value. In this session, we’ll provide a playbook to show manufacturers how to launch a high-performing ecommerce channel on the Salesforce B2B Commerce on Lightning Experience in as few as 6 weeks.
Dwayne Doshier, Director of Strategic Consulting, Gorilla Group
Dwayne is a seasoned B2B Ecommerce Strategist with a practitioner viewpoint for improving the ecommerce success and maturity of manufacturers and distributors. He leads the strategy practice at Gorilla, delivers engaging and memorable workshops, and frequently speaks at client sales summits and eCommerce trade shows. He is passionate about helping B2B sellers achieve eCommerce success using meaningful value propositions, differentiated experiences, and the power of teams.
Andy Peebler, VP Product GTM, Commerce Cloud, Salesforce
Andy guides the strategy for B2B Commerce Cloud at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and a principal investor at CloudCraze, the B2B Commerce company acquired by Salesforce in 2018. Andy has worked in eCommerce nearly his entire career, as both a practitioner and entrepreneur.
Paul Demery, Editor, B2B, Digital Commerce 360
Paul Demery is editor of Digital Commerce 360 | B2B. Prior to DC360B2B, he was managing editor of Internet Retailer magazine. In earlier work, he was editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of internet technology in multiple industries; he also covered various industries for other magazines and newspapers.
Register for the Replay
How to achieve the greatest ROI from partnerships
There are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul.
How to Succeed with Headless Commerce
Join us as we discuss the growing trend of headless ecommerce and how it can benefit your business.