How can manufacturers get their ecommerce sites launched in weeks, not months? Manufacturers need to be nimble and strategic when adding ecommerce into their channel mix. They also need to control costs and contract time-to-value. In this session, we’ll provide a playbook to show manufacturers how to launch a high-performing ecommerce channel on the Salesforce B2B Commerce on Lightning Experience in as few as 6 weeks.
Dwayne Doshier, Director of Strategic Consulting, Gorilla Group
Dwayne is a seasoned B2B Ecommerce Strategist with a practitioner viewpoint for improving the ecommerce success and maturity of manufacturers and distributors. He leads the strategy practice at Gorilla, delivers engaging and memorable workshops, and frequently speaks at client sales summits and eCommerce trade shows. He is passionate about helping B2B sellers achieve eCommerce success using meaningful value propositions, differentiated experiences, and the power of teams.
Andy Peebler, VP Product GTM, Commerce Cloud, Salesforce
Andy guides the strategy for B2B Commerce Cloud at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of Strategy and a principal investor at CloudCraze, the B2B Commerce company acquired by Salesforce in 2018. Andy has worked in eCommerce nearly his entire career, as both a practitioner and entrepreneur.
Paul Demery, Editor, B2B, Digital Commerce 360
Paul Demery is editor of Digital Commerce 360 | B2B. Prior to DC360B2B, he was managing editor of Internet Retailer magazine. In earlier work, he was editor-in-chief/associate publisher of Electronic Commerce World magazine, which covered business-to-business applications of internet technology in multiple industries; he also covered various industries for other magazines and newspapers.
Save Your Seat
Sustainability in the last mile
In this panel, merchants will share their experiences launching innovative initiatives on eco-friendly fulfillment practices.
The Retail Boomerang Effect
How the Vertex and DMA teams solve for modern retail business pains by ensuring the right tax engine and processes are in place.