About

As expectations rise, B2B companies are empowering business customers with an easy, online, consumer-like buying experience and reaping the rewards of growth. In the face of this shift, more and more B2B businesses recognize that they must move quickly to launch a digital commerce solution of their own, and structure a program to evolve with customer needs and market dynamics, or risk losing out to competitors.

Join us to learn more and hear how one manufacturer, Cargill, launched an ecommerce channel and made it easy for business buyers to browse and purchase online.  With Salesforce B2B Commerce, this Commerce Trailblazer enjoys increased revenue, reduced costs and 360-degree customer engagement. 

Taye Mohler, Senior Director, Digital Experience Office in Technology, Cargill

Taye Mohler is the Senior Director, Digital Experience Office in Technology at Cargill, a leading provider of food, agricultural, financial and industrial products and services to the world. She has oversight of multi-million-dollar global application portfolios across strategy, delivery and operations and is instrumental in the digital transformation of Cargill, including the launch of its B2B eCommerce channel. Prior to Cargill, Taye honed her expertise through a variety of positions at Microsoft, Accenture and as an independent consultant.

Sarah Traxler, Director of Marketing, Salesforce

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5 Lessons Startup Brands Can Teach Us About Selling Direct to Consumer Online

The emergence of web-native brands and marketplaces has been one of the most impactful consequences of the rise in e-commerce over recent years. Digital channels allow startups to quickly enter the market and drive consumer awareness and sales. By rapidly building their brands online they have the flexibility to grow their business through international expansion, bricks-and-mortar sites, wholesales, and acquisition. In this webinar, we’ll look at 5 lessons direct-to-consumer startup brands can teach us when it comes to selling online including:

  • Brand authenticity
  • Making the most of consumer data
  • Nimble marketing
  • And more…

Register for the Replay!