As expectations rise, B2B companies are empowering business customers with an easy, online, consumer-like buying experience and reaping the rewards of growth. In the face of this shift, more and more B2B businesses recognize that they must move quickly to launch a digital commerce solution of their own, and structure a program to evolve with customer needs and market dynamics, or risk losing out to competitors.
Join us to learn more and hear how one manufacturer, Cargill, launched an ecommerce channel and made it easy for business buyers to browse and purchase online. With Salesforce B2B Commerce, this Commerce Trailblazer enjoys increased revenue, reduced costs and 360-degree customer engagement.
Taye Mohler, Senior Director, Digital Experience Office in Technology, Cargill
Taye Mohler is the Senior Director, Digital Experience Office in Technology at Cargill, a leading provider of food, agricultural, financial and industrial products and services to the world. She has oversight of multi-million-dollar global application portfolios across strategy, delivery and operations and is instrumental in the digital transformation of Cargill, including the launch of its B2B eCommerce channel. Prior to Cargill, Taye honed her expertise through a variety of positions at Microsoft, Accenture and as an independent consultant.
Sarah Traxler, Director of Marketing, Salesforce
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