About

Wholesalers and distributors come in all sizes. Many sell to business buyers in one or multiple markets,  and most wholesalers and distributors are reaching new customers through online sales. This webinar will provide key insights into how to find success at B2B ecommerce in wholesale distribution.

This webcast features key highlights from the Digital Commerce 360 B2B Distributor 300 report, which breaks down B2B ecommerce sales and growth trends among 300 U.S. distributors and wholesalers of varying sizes. Data in the report shows how ecommerce is advancing at different rates in each of six important product categories. In addition, the case study highlights from the B2B Distributor 300 offer useful examples of how wholesalers and distributors in various industries are creating websites and mobile apps that let them serve their customers better—winning new business as a result.

During the webinar, researchers from Digital Commerce 360 will break down the ecommerce data and explain what it means for B2B distributors and wholesalers in today’s increasingly ecommerce-centric world. In addition, a distribution executive will present how their company built a modern technology infrastructure from the ground up and how that investment is paying off in growing online sales and new customers.

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Webinar Presenters

Mark Brohan, Director of B2B Ecommerce, B2BecNews

Mark Brohan is director of B2B research for Vertical Web Media and author of its upcoming research report, “The Manufacturing 300.” Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

James Bonomo, COO, Regina Andrew Design Inc

James is passionate about bringing value to those he works with to move success forward, his Alma Mater Michigan State University (Go Green!) graduating from the Eli Broad College of Business with Major in Accounting (1995), and philanthropy founding the Children’s Museum of Findlay in 2014 with his wife Nikki, son Enzo (10) and daughter Edna (8). The Children’s Museum of Findlay has been inspiring children, connecting families and building community through exploration, exhibits, programming and play since July of 2014. (www.cmfindlay.com) James is also passiontate about Regina Andrew Design (www.reginaandrew.com). The company launched their B2B e-commerce website in January of 2017 which streamlined the business processes while providing a complete consumer buying experience. In 2019 the company enhanced its site to be both B2B and B2C in one domain.

Asad Ahmed, Ecommerce Principal Sales Consultant, NetSuite

Asad Ahmed is a Principal Sales Consultant for Ecommerce at Oracle NetSuite. Located in New York City, Asad has spent more than 15 years with ecommerce and has been involved in over 1000 ecommerce implementations. With more than 5 years of experience at NetSuite, Asad has in-depth functional knowledge of how ecommerce can impact and needs to interact with other enterprise systems such as ERP, CRM, Order Management, Marketing, Analytics and BI. Prior to joining NetSuite, Asad was a Senior Sales Engineer at Thomas Publishing, a data, platform and technology company for the industrial marketplace.

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The Consumerization of B2B Ecommerce

Like it or not Amazon Business is a force to contend with in B2B ecommerce, with some analysts projecting its online sales will hit $20 billion next year. As it moved into B2B ecommerce, Amazon brought many of the convenience features it pioneered in online retailing, including free and fast shipping and website personalization. That’s forcing all manufacturers, wholesalers and distributors to raise their ecommerce game. This webinar will provide insights into how and whether to sell on Amazon Business, how companies can improve their own business-facing web and mobile sites, why they need to integrate them with back-end business software to update and personalize web content, how they can operate better integrated supply chains to ensure having the right products customers want, and the technology and best practices required to compete in the increasingly competitive arena of B2B ecommerce.

Leveling the Playing Field for Small and Midsized Online Retailers

Many small business ecommerce entrepreneurs initially run their businesses with basic accounting software and spreadsheets. After a few years of growth they often find themselves wrangling a variety of applications for:

  • Inventory
  • Order Management
  • Customer History
  • Personnel
  • Supply Chain

They may know bigger companies manage all those tasks and more with a single ERP system, but often believe ERP is too complex and expensive.

Now, a new generation of intuitive cloud-based services allows them to get started without having to recruit costly experts and add only the features they need for future growth.

In this webinar, George Lawrie, VP and Principal Analyst of Forrester Research will explain what cloud-based systems mean for small and midsized businesses. Joining us will be Vice President of Supply Chain and Information Technology Erica Stevens of Dylan’s Candy Bar.

These experts will answer your questions live on-air and present how small and medium size businesses can use technology to level the playing field.

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