2020 saw aggressive consumer adoption of ecommerce with retailers rising to the occasion with creative solutions at every turn to meet heightened customer expectations. Digital Commerce 360 will share lessons learned from both the consumer and retailer perspective based on research conducted throughout the holiday season. We will talk with our panelists about their findings, performance and perspective along with their predictions for early 2021. A look at projected growth, investments and evolving the customer experience will be highlighted in our discussion.


Lauren Freedman, Senior Consumer insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

Massimiliano Tirocchi, Co-founder and CMO, Shapermint

Massimiliano Tirocchi is Co-founder and CMO of Shapermint, the world’s fastest-growing intimates marketplace. Due to his work, Shapermint has also become an influential advocate for women’s body positivity and empowerment. Since 2018, Massi and his co-founders have grown the company from $0 to $200M (profitably) and launched two in-house brands–Empetua and Truekind–all without external funding. Massi was named to Forbes’ 30 Under 30 list for 2021, in the Retail & Ecommerce category.

Behzad Soltani, Executive Vice President, Commercial President and Chief Technology Officer, Movado Group

Behzad Soltani is an innovative ecommerce and retail senior executive with extensive experience in driving business growth through digital and consumer-focused initiatives.

Behzad joined Movado Group in 2018 as Chief Digital Officer and was promoted to Executive Vice President, Commercial President and Chief Technology Officer June 2020.  He is responsible for the global wholesale business, Company Stores, E-commerce, MVMT’s P & L, Global Information Technology and the Digital Center of Excellence – which he created alongside the company’s CEO to elevate the digital experience globally across all digital platforms, through innovative technologies and consumer-facing initiatives at the company.

Prior to working at Movado Group Behzad served as Vice President and General Manager of B2B at Boxed, where he was responsible for setting strategic vision and operational execution of all critical business functions. Mr. Soltani also held the positions as Vice President and General Manager at Keurig, where he was responsible for transforming the Company’s ecommerce business and credited with improving overall customer experience online.  Behzad has also held senior roles at leading companies such as Staples and FedEx Office.

Behzad lives with his wife and daughter in New Jersey.

Tory Brunker, Director of Product Marketing for Commerce, Adobe

Tory Brunker is the Director of Product Marketing for Commerce at Adobe. Her focus is on the development of memorable commerce experiences across all customer touchpoints for B2B and B2C organizations using Adobe Commerce Cloud, powered by Magento Commerce. Tory previously held marketing and eCommerce leadership roles at Dell and Office Depot where she was utilized B2B digital channels and online lead generation to drive 350 percent YoY customer acquisition. Outside of work, you can find Tory at a local sports field, cheering on her daughter and son.

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