The past year has transformed digital commerce. Retailers could no longer rely on in-person sales experiences and were forced to figure out how to replicate those interactions and branding opportunities online. The most savvy players invested in online content and tools to drive web sales: interactive quizzes to help match shoppers with the right products, innovative fit guides, virtual appointments with sales associates, augmented reality and pages devoted to messaging around sustainability, charitable giving and supporting social causes. And conversion rates jumped in response. In this webinar, Digital Commerce 360 will share data on from our just-released conversion and Top 1000 reports examining how ecommerce leaders leaned more heavily on these website features in 2020. We will share results from consumer and retailer surveys and case studies on how some retailers like e.l.f. Cosmetics, David’s Bridal, Home Depot and Il Makiage were able to drive revenue by more creatively utilizing content and technology. Attendees will also hear best practices from seasoned retail experts on how to capitalize on content trends in digital commerce.

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Creator by Zmags





Lizzy Ellingson, Chief Digital Experience Officer, David's Bridal

Lizzy Ellingson has over 15 years of experience in design and digital product solutions. Currently the Chief Digital Experience officer at David’s Bridal, where she leads the transformation of their ecommerce, planning and digital products. Prior to David’s she was the co-founder and Chief Product and Design Officer of Blueprint Registry, a digital registry and website builder focused on creating a personal omni-channel shopping experience for millennials during special occasions. Blueprint Registry was acquired by David’s Bridal in 2018.

She has a strong background in user experience design, product management and digital transformation. Prior to Blueprint, Lizzy was founder of Showman Design, a design consulting agency which worked on a range of digital and brand projects for SMEs and Fortune 500 clients. Prior to Showman Design, she worked at Microsoft’s EXG division, Sagmeister & Walsh and Tether Inc a full service design agency based in Seattle.  

Lizzy graduated from the University of Washington where she received a B.A. in Visual Communication Design and holds a Masters in Design from the School of Visual Arts. In 2021, Lizzy was named Retail Touchpoints, 40 under 40 class.


Adi-Buer Puplampu, CDO, CTO & Digital Transformation Consultant

Adi-Buer Puplampu has been a Digital Transformation Consultant and Retail Technology Thought Leader for almost 20 years. Ensuring global brands such as Jimmy Choo and Vivienne Westwood capitalized on their digital platform investments to create tailored digital experiences to grow sales and build customer loyalty.

Adi has a successful background in luxury retail, eCommerce, B2B, and B2C, having a broad range of experience working with world-class brands during challenging times. Over the last twelve months, he has been the Digital Architect for several brands within Europe as they have had to adapt to the changes in retail.

Jessica Young, Associate Director of Research, Digital Commerce 360

Jessica Young is the associate director of research at Digital Commerce 360, where she oversees retailer outreach, data collection methodology and the mining of data to identify trends in the ecommerce industry. She also covers the release of U.S. Department of Commerce retail figures and writes in-depth strategy articles on a variety of topics–including holiday shopping and personalization–for the news website and magazine. Jessica has a Bachelor and Master of Science from the Medill School of Journalism at Northwestern University.

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