About

Designing the online experience for today’s demanding shopper

Today’s retailers must be on their A-game. Busy shoppers spend only a few precious moments to search and buy – a trend that is growing with the increased use of mobile.  A successful shopping trip demands ample information, powerful imagery, stellar content, and an experience that is well-branded and effectively personalized.

To convert today’s ‘always on the go’ shopper, elements such as strong product visuals that are integrated with rich product information, fast and efficient checkout, and omnichannel fulfillment options are must-haves.

Lauren Freedman, Senior Consumer Insights Analyst at Digital Commerce 360 and Craig Peasley, Director of Product Marketing at Adobe will be joined by merchant K.C. Schmit, Manager, Global Ecommerce Operations at Blizzard Entertainment who will share insights on how they are differentiating their businesses with experience driven commerce.

Learn how to tackle these commerce fundamentals from these industry pros while we share consumer insights, retail best practices, and a few tricks to ensure that you get ahead of the commerce curve.

You’ll discover:

  • Customer experience trends and innovation
  • Merchandising standards and category-centric strategies
  • Takeaways from the winning tactics of top retailers including Blizzard Entertainment.

Register Now! 

 

  

You Will Hear From

April Berthene, Editor, Internet Retailer

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

K.C. Schmit, Global Ecommerce Operations, Blizzard Entertainment

Craig Peasley, Director of Product Marketing, Adobe

More Webinars from the Sponsor

How to Choose the Right Ecommerce Platform

Ecommerce is surging, and that’s driving shoppers to demand more from online retailers. In turn, that’s leading merchants to expect more from their ecommerce platforms. Join Digital Commerce 360, Industry West CMO Ian Leslie,  and Adobe (Magento) for a discussion on ecommerce platforms and other findings from the Leading Vendors to the Top 1000.

How To Accelerate Your Digital Commerce Strategy

This webinar will cover:

  • How to stay connected to your customers and their evolving demands
  • Why flexible options for fulfillment and assortments are more important than ever
  • How B2B businesses are creating new revenue streams with digital commerce

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Join our first 360 Ecommerce Chat and have your questions answered by our expert panel.