This data-driven webinar will benchmark e-retailers’ sales and marketing performance during the front half of the all-important holiday shopping season, culminating in the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday. Internet Retailer’s editors will report on e-retailers’ sales, marketing and discounting strategies, and the omnichannel performance of major retailers. Beth Moriarty, Vice President of Product Strategy for Yottaa, will debut Yottaa’s exclusive data findings, gathered from over 1,000 e-commerce sites, that will examine online retailers’ digital performance during the Cyber Five period.
By attending this webinar, you’ll learn:
- How consumers shopped, when they shopped, and what drove the most clicks
- Mobile traffic and app use highlights
- Retail chains’ omnichannel marketing push
- Cyber Five’s winners and losers
- How online retailers can position themselves for sales during holiday 2018
Allison Enright, Editorial Director, Internet Retailer
Lauren Freedman, President, The e-tailing group
Lauren Freedman is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a recognized and respected figure in omni-channel retail. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of cross-channel commerce, setting industry standards while simultaneously highlighting best practices.
She founded the e-tailing group in 1993 after an extensive career as a buyer/merchandiser and her company has evolved to be one of the premier e-commerce consultancies. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies.
Beth Moriarty, Vice President of Product Strategy, Yottaa
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