About

 

This data-driven webinar will benchmark e-retailers’ sales and marketing performance during the front half of the all-important holiday shopping season, culminating in the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday. Internet Retailer’s editors will report on e-retailers’ sales, marketing and discounting strategies, and the omnichannel performance of major retailers. Beth Moriarty, Vice President of Product Strategy for Yottaa, will debut Yottaa’s exclusive data findings, gathered from over 1,000 e-commerce sites, that will examine online retailers’ digital performance during the Cyber Five period.

By attending this webinar, you’ll learn:

  • How consumers shopped, when they shopped, and what drove the most clicks
  • Mobile traffic and app use highlights
  • Retail chains’ omnichannel marketing push
  • Cyber Five’s winners and losers
  • How online retailers can position themselves for sales during holiday 2018

  

SPEAKERS

April Berthene, Senior Editor, Internet Retailer

Fareeha Ali, Research Director, Internet Retailer

Lauren Freedman, President, The e-tailing group

Lauren Freedman is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a recognized and respected figure in omni-channel retail. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of cross-channel commerce, setting industry standards while simultaneously highlighting best practices.

She founded the e-tailing group in 1993 after an extensive career as a buyer/merchandiser and her company has evolved to be one of the premier e-commerce consultancies. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies.

Beth Moriarty, Vice President of Product Strategy, Yottaa

More Webinars from the Sponsor

2019 Holiday Cyber 5: Winners & Losers

This data-driven webinar will benchmark retailers’ online sales and marketing performance during in the first part of the crucial holiday shopping season, including the Cyber 5 (Thanksgiving Day through Cyber Monday). As part of that analysis, Digital Commerce 360’s Zak Stambor will explore how effectively online retailers were able to leverage their marketing and promotional strategies to drive sales and differentiate themselves from the competition. Beth Moriarty, vice president of product strategy for Yottaa, will discuss Yottaa’s exclusive data findings, gathered from more than 1,500 ecommerce sites, that examine online retailers’ digital performance during the Cyber Five period.

By attending this webinar, you’ll learn:

  • How consumers shopped, when they shopped, and what drove the most clicks and conversions.
  • How consumers are using their phones to shop.
  • Cyber 5’s winners and losers in terms of sales and site performance.
  • How online retailers can position themselves for optimal sales during the remainder of the holiday season and in 2020.

Register for the Replay

Upcoming Webinar

2019 Holiday Cyber 5

This data-driven webinar will benchmark retailers’ online sales and marketing performance.

Upcoming Webinar

How to Choose the Right Ecommerce Platform

Ecommerce platforms don’t look like they used to. Merchants expect more and more.