A welcome series is designed to introduce new subscribers to your brand, eventually leading to a purchase. But as consumer shopping behaviors evolve, the same old approach to welcome series may not be enough to engage new subscribers and produce sales. Cutting through the noise with a more relevant and engaging personalized welcome series and developing new best practices is increasingly important for retailers.


Join us for this session to learn about:


  • Ways to use data to provide a more customized onboarding experience.
  • Tactics to capitalize on user intent and capture the sale.
  • Types of messages that connect with today’s consumers.
  • How to address the non-converters and save the relationship.



April Berthene, Editor, Internet Retailer

Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto

Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.

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