Part Two of the Shopper-First Retailing Webinar Series
Consumers are telling brands, “Be where I am.” Kendo Brands — the incubator behind beauty headliners Fenty by Rihanna, Kat Von D, and Bite — understands that, as it continues to win shoppers in a competitive mobile-only, marketplace-saturated world. Today, 64% of shoppers agree or strongly agree that retailers don’t truly know who they are, and 71% of shoppers are now using a mobile device in-store, up from 62% in 2017. Is your organization prepared for the next wave of consumer changes?
Find out firsthand how the Kendo team is creating lasting shopper relationships, from customization and cross-brand collaborations to 1-1 product recommendations and emails. This webinar will also bring you up to speed on Salesforce and Publicis.Sapient’s latest consumer research, based on a global survey of 6,000 consumers and shopping activity data across 500 million ecommerce site visits.
Check out the other webinars in this series…
Part One: The Cure for Agoraphobia: Fast and Fresh Retail
Part Three: Relevant and Resonant: How Meaningful Shopper Relationships Power Retail Success
Allison Enright, Editorial Director, Internet Retailer
Michelle Sabado, Associate Manager, Digital, Kendo Brands
Michelle brings deep expertise in e-commerce and building top-notch digital experiences. She’s a power user and subject-matter expert of the Commerce Cloud platform since 2016. From data analysis, site merchandising, content management, and SEO champion, Michelle advocates for Kendo customers’ needs in a digitally-driven world. Kendo Brands is redefining the beauty industry through next-generation products, visionary campaigns, and unforgettable retail presence. Kendo creates original founder brands, partnering with major faces from fashion and entertainment. The house of brands currently includes Kat Von D Beauty, Marc Jacobs Beauty, Fenty Beauty by Rihanna, Ole Henriksen Skincare, Bite Beauty, and Lip Lab by Bite. Michelle was a featured speaker at Dreamforce 2018.
Christa A Matukaitis, CSG Director, Salesforce
Christa has been with Salesforce since 2013 via the Demandware acquisition, but has been working in the retail and digital commerce industry since 1994. Her career has spanned hands-on site development to strategic business development. She’s always had a passion for customer success, whether that customer is the internal employee or the end user. Today Christa leads the B2C Commerce Product Alignment team, bringing Salesforce teams closer to the voice of the customer, as well as providing enablement on new features and functionality.
Hilding Anderson, Retail Strategy Lead, NA, Publicis.Sapient
Hilding is responsible for the portfolio & market strategy of Publicis Sapient’s North American retail vertical. He has nearly two decades of work in customer-focused business transformation, strategy and thought leadership.
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Shopper-First Retailing Webinar Series
Transactional shopper relationships don’t cut it anymore. Leading brands lead with meaning.