We are living in unprecedented times and hope this finds you and your family safe. At Digital Commerce 360, we wanted to take bold action and virtually bring together our community.

We have surveyed over 300 retailers about how they are tackling COVID-19 including financial implications, ecommerce sales and supply chain challenges. Our survey of 1000 consumers will shed light on ecommerce and in-store buying behavior, omnichannel’s critical role for retail and the shopper activities that are being adopted in this new world.

Over the next few months, we will bring together retailers and thought leaders in our industry to share what’s happening and how to smartly navigate their businesses through this turbulence.

To connect our community, we will solicit questions from attendees before and during the webinars that will make these calls a not to be missed experience.

This webinar series will be moderated by 2 industry veterans, Lauren Freedman and Don Davis.

Sponsored by:

Adobe Blue Acorn iCi



Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

April Berthene, Managing Editor, Digital Commerce 360

April Berthene is the managing editor at Digital Commerce 360. April oversees all editorial content for Digital Commerce 360 Retail including daily news, strategic articles and executive reports. April joined Digital Commerce 360 in 2014, covering mobile commerce for Internet Retailer Magazine. She earned her journalism stripes covering local news as the editor of The Winnetka Current newspaper on Chicago’s North Shore. April earned her bachelor’s of science in news-editorial journalism with a minor in business at the University of Illinois.

John Seebeck, Vice President and General Manager, eCommerce, CDW

John Seebeck is vice president and general manager of eCommerce for CDW. He is responsible for the development and execution of CDW’s eCommerce strategy roadmap and focused on growing our eCommerce channel and unlocking its full potential across the enterprise. In this role, Seebeck leads a team of product managers, product designers, digital marketers, content publishers and analysts.

Chip Overstreet, CEO, Spiceology

Chip Overstreet is the CEO of Spiceology, the fastest growing private spice company in the US that sells direct to consumers & chefs. The 25+ years prior, Chip was in the B2B software space, with the last 15 years in retail ecommerce. Most recently, Chip was head of business development for unicorn Affirm, the market leader in POS consumer financing. Prior Overstreet was the SVP of Business and Corporate Development for Magnetic, Inc. — his prior company, MyBuys, the market leader in personalization for retailers, was acquired by Magnetic, Inc. in May 2015. He was previously the VP of Marketing & Business Development at Blue Martini Software (NASDAQ: BLUE), an early leader in ecommerce platform technologies. Chip started his career at Oracle Corporation. He holds a BA in Economics from Stanford University.

Errol Denger, Director of Product Management, Adobe

For almost two decades, Errol has helped brands innovate shopping experiences and transform themselves into omnichannel leaders. Errol is a dynamic business professional and strategist with a proven track record for conceiving, launching, and managing successful businesses.

Chris Guerra, Co-CEO, Blue Acorn iCi

Chris J. Guerra is the co-CEO at Blue Acorn iCi, a digital customer experience company. Since joining in 2012 as the first sales and marketing hiring, he’s merged Blue Acorn, BrandShop, iCi Digital, and Mediotype and established a new sales infrastructure to attract and retain $50 million in annual revenue. As co-CEO, his responsibilities include integrating the sales and marketing process across four different businesses, participating in client engagements and strategy workshops, and managing a leadership team with an average tenure of seven years

Don Davis, Editor at Large, Digital Commerce 360

As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.


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