There is nothing simple about order processing but with the right technology and strategy it can be simplified. B2B digital commerce takes place across many digital channels, including electronic commerce sites and apps, electronic data interchange (EDI), e-procurement, marketplaces, and virtual private networks. Understanding the digital channels customers use to place orders is crucial to keeping and retaining them for the long haul. This whitepaper and webinar demystify the complex nature of B2B order processing, looks at the central role sell-side and buy-side e-procurement plays in a universal strategy and educates B2B buyers and sellers on how to make the best use of all digital sales channels.


Sponsored by:

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Mark Brohan, Vice President and Director of B2B Research, Digital Commerce 360

Mark Brohan is director of B2B research for Vertical Web Media and author of many of its upcoming research reports. Previously he was vice president of research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide and related research publications. Prior to re-joining Internet Retailer in 2005, Mark was managing director of The Brohan Group, a full-service business publishing consulting company. He also held leadership positions in print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp., as web publisher and editorial director for DM Review magazine and its two web sites, and as founding editor of Faulkner & Gray technology magazines including Internet Retailer.

Paul Do Forno, Commerce & Digital Transformation Leader, Deloitte Digital

Paul is a Managing Director at Deloitte Digital a leader in the Commerce and Content Practice. He brings more than 25 years of experience in strategy, digital experience, consulting, technology, and digital.

In the past, Paul has led some of the world’s largest digital platform programs with some of the biggest brands. His work showcases his passion for leading and creating solutions that blend creative, experience, technology, and business operations for omni-channel clients.

Paul is a thought leader in digital and e-commerce and is a frequent speaker at e-commerce events such as NRF, Shop.org, and eTail. He has been featured as a digital subject matter expert on Forbes, Digiday, and Internet Retailer. He has worked closely with the research analysts and holds several executive advisory board positions with top digital platform vendors.

Ryan Flynn, Principal, Deloitte Consulting LLP

Ryan is a leader in Deloitte Consulting’s Digital Procurement practice, with over 18 years of experience guiding global companies through technology-enabled procurement and customer transformations. He leads Deloitte’s Global CPO Survey and as well as the firm’s Third Party Management Practice, with a focus on helping clients maximize value from B2B relationships through greater process efficiency and effectiveness. He has extensive experience designing and implementing leading e-procurement solutions that enable e-commerce.

Brady Behrman, Co-Founder and CSO, PunchOut2Go

Brady Behrman is the CEO and founding partner of PunchOut2Go. As an entrepreneur with experience and proven track record in building technology businesses that focus on client success innovation, Brady and his team help organizations of all sizes around the globe adapt to the ever-evolving, complex B2B Commerce & eProcurement technologies.

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