Digital transformation is a hot topic, and for good reason. B2B customers have been primed in their personal life to expect an online B2B experience, new technology is paving the way for more, better, faster options for companies to deliver those experiences, and competitive forces are making digital transformation a business imperative.

In this webinar, guest speaker Liz Herbert, VP and Principal Analyst at Forrester will explain that real digital transformation requires fast, sweeping modernization of old systems into new cloud-based systems that are agile, mobile, and able to deliver disruptive, real-time intelligence. She will introduce five signs that your current approach is not bold enough and five ways to turn your strategy around before it is too late.

Univar, one of the largest global chemical distributors, recognized the need for a digital transformation to capture the growth in B2B Commerce and to stay ahead of the competition. Andrew Willis, Director of Digital Commerce, Commercial Operations and Business Development will share how Univar, with the help of Deloitte Digital, made a strategic investment in B2B commerce. In just twelve weeks they launched a commerce a solution built on CloudCraze to:

  • Improve customer experience and engagement
  • Drive revenue and customer acquisition growth
  • Increase operational efficiencies and productivity

Join the webinar to learn the bold strategies for embarking on your digital transformation and actionable advice for building and launching an eCommerce program that dramatically increases customer engagement and speed to revenue.



Liz Herbert-Guest Speaker

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services

market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.


Andrew Willis

As the Director of Digital Commerce at Univar, Andrew Willis is the primary thought leader and executor of an organization-wide digital transformation.

Andrew leads a team responsible for the development of Univar’s digital capabilities, the supporting data analytics and change management.  His responsibilities include product development, business intelligence, change management, digital marketing and continuous improvement.

Andrew obtained his B.S. in Economics from the University of Puget Sound and and M.B.A. from the University of Washington.

Leor Bachar, Principal at Deloitte Digital

As a principal with Deloitte Digital, Leor leads the CloudCraze eCommerce practice. He manages the Deloitte Digital/CloudCraze alliance and leads a number of large implementations with clients across various industries. For over 15 years, Leor has been helping clients design and implement digital solutions to improve customer engagement, increase revenues and reduce operating costs.   As such, he has led numerous projects to align business strategy with digital technologies. He has implemented packaged and custom digital solutions to enable clients and their customers to interact and transact using digital channels such as web, mobile and social. Leor has experience with a wide variety of technologies including Salesforce, CloudCraze, Microsoft Azure, Microsoft SharePoint, TIBCO, and others. Leor holds a Bachelor’s degree from Harvard University, and MBA from NYU Stern School of Business.

More Webinars from the Sponsor

B2B Best Practices: Share the learning from the B2BecWorld Executive Seminar

Who knows the most about best practices for online sellers in the fast-rising B2B e-commerce market?  The companies that are leading the way. From an industry cross-section spanning established pioneers and successful online newcomers,  the lively exchange and expert insights of speakers at the first-ever B2BecWorld Executive Seminar in Chicago in April turned up some of the latest thinking on how to win in this trillion- dollar online sector.

This webinar will round up and build on the experiences shared by top speakers at the B2BecNews Executive Seminar, expanding the practitioner guidance gleaned at this invitation-only regional event to B2B online sellers everywhere.

B2B: Drive Growth and Customer Satisfaction by Selling Subscription Services Online

From go-to-market strategies to operational efficiencies, businesses across industries continue to transform toward subscription business models.

Among the most common are vendors of software and media content, which use the software-as-a-service business model to let customers subscribe to digital products they access through a web browser. Other types of companies may use a SaaS platform to let their customers subscribe to automatic replenishment of hard goods as well as digital products. An ideal SaaS platform, however, will also provide integrated applications for managing such operations as customer accounts, online payments and marketing campaigns to build a subscription business and keep it running smoothly

The business benefits of the subscription-based model are clear— increased recurring revenue, reduced cost, and improved customer loyalty.

In this webinar, guest speaker, Duncan Jones, VP and Principal Analyst at Forrester, will define the best practices for companies seeking to grow subscription revenue. He will also describe sound pricing strategies to win new deals, maximize renewals and drive growth.

In addition, you’ll hear about how companies are transforming their digital platforms to sell and service subscriptions using eCommerce.

Join the webinar to learn more about both the business strategies and digital technologies to create a thriving subscription-based business.

Register for the Replay