eCommerce is booming and content creation and optimization of that content is integral to its success. During the last five years, it’s grown by 103% as a share of global retail revenue. Consumers are online and their expectations are shifting. Brands and organizations that deliver optimized streaming experiences can engage shoppers and drive more conversions and revenue. 

Join streaming media expert Dan Rayburn and Cloudinary for an interactive panel discussion with Digital Commerce 360 about the lessons learned from industry leaders on how to generate a highly optimized video experience. Find out how you CAN create a high-qualiity streaming experience through a cost-effective approach that won’t break your budget. 

You’ll get insights into:

  • The technical challenges eCommerce businesses face in streaming, and how to overcome them
  • How to address the continued rise of video (IE; retail product videos, B2B explainer videos, UGC, Unboxing videos, social media videos, etc.)
  • How small brands and organizations can live up to high-quality expectations with minimal resources and fast TTM needs


Sponsored by:


Dan Rayburn

Gary Ballabio

Lauren Freedman

About Our Speakers

Dan RayburnStreaming Media Analyst

Dan Rayburn is considered to be one of the foremost authorities, speakers, and writers on streaming media technology, content, and business models. An avid blogger, author and analyst, Dan is often referred to as the “voice of the industry” and has been quoted in more than a thousand news items by nearly every major media outlet over the past twenty years. His blog is one of the most widely read sites by content owners, Wall Street money managers and industry executives in content, broadcast and media sectors.

Gary BallabioVP, Technology PartnershipsCloudinary

Gary Ballabio serves as Cloudinary’s VP of Technology Partnerships where he helps manage the company’s integrations and go to market strategies. Gary has over 20 years of experience in the digital media industry focusing on solutions for the high-tech, media & entertainment and eCommerce verticals.

Lauren FreedmanSenior Consumer Insights AnalystDigital Commerce 360

Lauren Freedman is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a recognized and respected figure in omni-channel retail. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of cross-channel commerce, setting industry standards while simultaneously highlighting best practices.

Register for the Replay