Retailers and consumer brands have radically altered their strategies in recent months in response to the coronavirus outbreak. They’ve introduced new services like curbside pickup, focused on in-demand products and revised their marketing and websites to address consumer demand. Now, even as much remains uncertain, it’s time to plan for the upcoming holiday season. On this webinar a panel of retail experts will review the lessons learned from the pandemic, what we know about consumer sentiment today and the technologies that can be implemented before the holiday season to maximize sales and profits.
Lauren Freedman, Senior Consumer insights Analyst, Digital Commerce 360
An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”
Don Davis, Editor at Large, Digital Commerce 360
As editor at large at Digital Commerce 360, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Internet Retailer, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.
Chris Benner, Master Industry Principal with Oracle NetSuite
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