A large majority of executives surveyed recently say they are convinced that mastering artificial intelligence will be decisive in B2B ecommerce success—yet many of them say their companies are hesitant to get started or struggling with AI projects. Among the common obstacles: difficulty in recruiting and retaining talent, data that’s not formatted consistently and problems integrating AI tools with existing technology.

But some manufacturers, distributors, and wholesalers are implementing tech based on AI and machine learning and benefiting as a result. In this webinar, experts will provide advice on how to get started, the common obstacles to avoid, and how to get early wins that will demonstrate AI’s value.

Please join our esteemed panel that will review the survey results and provide insight and more on the emerging growth of AI in B2B ecommerce.

Sponsored By:


Paul Pisecco, Go-to-Market Leader: CX, Data Platforms & AI, HCL Software

Paul brings 25-years of experience building innovative MarTech products and solutions for leading brands across a range of industries, including Financial Services, Retail / CPG, Manufacturing, Telecom and Pharmaceuticals.

Today, Paul is HCL Software’s CX & Data Platforms go-to-market leader, responsible for product strategy and ensuring HCL solutions drive client value.

Prior to HCL Software, Paul held technology and digital strategy leadership positions at leading digital ad agencies for the Publicis Group and Epsilon, where he had operational responsibility for building and running the largest digital marketing and advertising platforms in the industry.

Mike Rabbior, Principal & Chief Strategist for Commerce, Perficient

Mike is Principal and Chief Strategist for Commerce within Perficient and leads its Commerce consulting team.  Mike has over 2 decades of experience leading Digital Commerce product and services programs.  He and his team partner with clients and vendors to differentiate their Commerce solutions and offerings.

Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360

Lauren Freedman is a seasoned 20–year e-commerce veteran, author of It’s Just Shopping as well as a recognized and respected figure in omni-channel retail. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of cross-channel commerce, setting industry standards while simultaneously highlighting best practices.

Don Davis, Editor at Large, Digital Commerce 360

As editor at large at Digital Commerce 360, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Internet Retailer, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.

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