According to McKinsey, subscription ecommerce has grown 100% a year over the last five years.
Savvy e-commerce companies are taking full advantage of the subscription model – predictable revenue and deep customer relationships – to gain a competitive advantage and accelerate growth.
You too can capitalize on this incredible growth by adding subscriptions as a new revenue stream. Learn best practices and key considerations for accelerating ecommerce growth with one-time purchases and recurring payments.
In this webinar, you’ll learn about:
- Seamlessly integrating subscriptions into your existing ecommerce ecosystem
- How the right payment provider can reduce churn and improve payment success rates
- The importance of flexibility and choice for your customers, from multiple plan & product options to payment methods
- Powerful acquisition tools – bulk coupons, discounts, free trials – and how to track success across your business
- Key subscription metrics, plus how to gain visibility and business insights across channels and revenue streams
Lauren Freedman, Senior Consumer Insights Analyst, Digital Commerce 360
An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analyst. She is responsible for B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go-to-market strategies for technology platforms and point solutions. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”
Ken Moore, Director of Product, Recurly
Ken Moore is Director of Product at Recurly. For more than 10 years, Ken has led product teams in the delivery and iteration of enterprise software solutions. In addition to Recurly, Ken has worked for companies such as Williams-Sonoma, Inc. and Ancestry.com. His unique experience in both subscriptions and e-commerce is helping Recurly tackle this exciting market opportunity.
Puneet Shah, VP Product, Adyen
Puneet Shah is a VP of Product at Adyen, a modern payment technology platform powering the world’s leading companies. Puneet is responsible for driving adoption of emerging payment products across Adyen’s key global merchants. He works in close partnership with merchant product teams to develop their payment strategy and leverage Adyen’s innovative features designed to grow revenue.
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