Shoppers spent more than $130 billion during five peak season holiday periods in 2017 and 2018, accounting for more than a quarter of annual e-commerce spending. These U.S. shopping holidays should be an integral part of retailers’ e-commerce strategy. This webinar will analyze the five peak seasons—Valentine’s Day, Mother’s Day, back-to-school season, Halloween and the Christmas and Hanukkah holidays—providing a guide for merchants to maximize sales during these periods while avoiding lost revenue due to traffic spikes, attacks and fraud.

Internet Retailer editors will dive into the exclusive and first-of-its-kind research and data about e-commerce’s share of these peak selling seasons. The speakers will reveal key shopper trend data, including conversion rates and traffic for each holiday, outline best practices for preparing your website and applications for peak season traffic, discuss fraud techniques that are common during peak periods, and provide a template to assessing your first and third party services and tags before any issues arise.

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James Risley, Research Analyst, Internet Retailer

April Berthene, Senior Editor, Internet Retailer

Andrew Wyatt, Sr. Manager - Web Performance & Security, Instart

Andy has a deep understanding of customer needs around ecommerce and analytics and has spent his career in a variety of sales, product marketing, and product management roles where he has worked closely with online businesses to to maximize their digital revenue and improve KPIs

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Trending: Where E-Retailers Are Spending Their Marketing Dollars

It’s never been harder for an online retailer to garner attention as the largest players in e-commerce are gaining market share and marketing costs are rising. That’s why it has never been more important for online merchants to leverage the channels that deliver the best return on their investment and to ensure that they are offering their shoppers the best digital experience on all devices.

This webinar will explore where and how retailers are allocating their digital marketing budgets, as well as how online retailers can ensure that every channel achieves the highest possible ROI by focusing on their website and mobile application performance and experience as a part of their overall marketing strategy.

We’ll show you the:

  • Digital marketing channels retailers are focusing on this year and next year
  • Tactics retailers are using to drive sales
  • Critical website performance metrics you need to benchmark before a campaign starts
  • Often overlooked reasons your campaigns aren’t performing
  • How major retailers  are focusing on their digital experience to beat the competition and drive increased revenue

g on your digital experience as part of any marketing or advertising effort

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