The emergence of web-native brands and marketplaces has been one of the most impactful consequences of the rise in e-commerce over recent years. Digital channels allow startups to quickly enter the market and drive consumer awareness and sales. By rapidly building their brands online they have the flexibility to grow their business through international expansion, bricks-and-mortar sites, wholesale operations, and acquisition. In this webinar, we’ll look at 5 lessons direct-to-consumer startup brands can teach us when it comes to selling online including:
- Brand authenticity
- Making the most of consumer data
- Nimble marketing
- And more…
Premal Mehta, Senior Product Manager, Salesforce
Lauren Freedman, President, the e-tailing group
Don Davis, Editor-at-Large, Internet Retailer
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