About

The emergence of web-native brands and marketplaces has been one of the most impactful consequences of the rise in e-commerce over recent years. Digital channels allow startups to quickly enter the market and drive consumer awareness and sales. By rapidly building their brands online they have the flexibility to grow their business through international expansion, bricks-and-mortar sites, wholesale operations, and acquisition. In this webinar, we’ll look at 5 lessons direct-to-consumer startup brands can teach us when it comes to selling online including:

  • Brand authenticity
  • Making the most of consumer data
  • Nimble marketing
  • And more…

 

Premal Mehta, Senior Product Manager, Salesforce

Lauren Freedman, President, the e-tailing group

Don Davis, Editor-at-Large, Internet Retailer

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As expectations rise, more and more B2B companies are empowering business customers with an easy, consumer-like online buying experience and reaping the rewards of growth. Join us to learn more and hear how one manufacturer, Cargill, launched an ecommerce channel and made it easy for business buyers to browse and purchase online.  With Salesforce B2B Commerce, this Commerce Trailblazer enjoys increased revenue, reduced costs and 360-degree customer engagement.

 

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