Keys to Weathering the  Economic Storm Before Black Friday

For every retailer, the holiday shopping season is critical to hitting their annual revenue and business KPIs. With inflation at a 40-year high and a full-blown recession looming, the stakes are higher than ever this Cyber Week.

eCommerce websites are especially vulnerable. Every website visitor matters. They will be choosier with their shrinking discretionary dollars – on Black Friday and beyond. Slow or unoptimized sites are guaranteed to lose out to competitor sites.

In this webinar, we will map out the five fixes eCommerce sites need before Black Friday to deliver a reliable, seamless digital experience. Join us and our panel of industry experts and eCommerce leaders – all of them with a track record of effective site optimization – to explore:

  • What constitutes holiday readiness
  • The historic issues encountered by leading eCommerce sites
  • How these issues can be fixed
  • How making these fixes drives sales


Sponsored by:


Chuck Moxley

Alan Harris

Nathan Decker

Michael Lively

Don Davis,

About Our Speakers

Chuck MoxleyGlobal Head of MarketingBlue Triangle

Chuck is a marketing practitioner with more than 25 years’ experience on both the brand and agency sides of marketing. Chuck has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Citgo, NFL and Sears. He is one of the nation’s leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is the co-author of the book An Audience of One published in October by McGraw Hill.

Alan HarrisVice President of Worldwide SalesBlue Triangle

Alan has worked in the technology space since 1995 and has spent many years in web performance. After he served as a United States Army Ranger, Alan became a pivotal sales executive at many high-growth software companies, including Compuware, Software, TimesTen Performance Software, CA/Nimsoft, and Keynote Systems. Alan often speaks at industry events on topics such as Revenue Analytics, Tag Governance as a Competitive Advantage, Incorporating the Voice of Your Customer in Your Growth Plan, and How to Stop Funding Your Competitors. Alan has been at Blue Triangle for six years and is the Vice President of Worldwide Sales.

Nathan DeckerDirector of eCommerceEvo

Nathan is an eCommerce leader who has been instrumental in transforming evo, an online retailer of outdoor gear and fashion apparel, from a scrappy three-person operation working out of a garage in 2002 into the leading Internet Retailer that the company has become today. As the Director of eCommerce, Nathan has successfully grown top line revenue while strongly advocating the digital customer experience and building a loyal community. Nathan has served on multiple advisory boards and is a sought-after speaker on all things eCommerce, analytics, and digital marketing.

Michael Lively Head of TechnologySlickdeals

Mike is a seasoned digital leader, having held several prominent roles over 15-plus years in the software development industry. With a combination of technical prowess and business acumen, he has worked with small home-grown sites serving a handful of regular users to large enterprise platforms serving millions of consumers. Mike’s current role is Acting CTO of Slickdeals, the largest deal-sharing shopping platform, consistently ranked in the Top 100 most visited U.S. sites, saving its members more than $10 billion. In addition to his professional work, he is an active member of the PHP open source community and an author on topics such as programming, web development, and information technology.

Don Davis,Editor at LargeDigital Commerce 360

As editor at large at Digital Commerce 360, Don Davis focuses on data-driven research in such areas as luxury and apparel ecommerce as well as B2B ecommerce. Until January 2018, he was editor in chief at Internet Retailer, responsible for the company’s editorial coverage of business-to-consumer and business-to-business ecommerce.

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